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Honda Wants This Book To Track Owners Affected By Defective Takata Airbags
Honda cars will use Facebook to find owners affected by defective Takata airbags.
In what may seem like a modern approach by carmakers to reach out customers, Honda has come up with an innovative and unique plan to find owners affected by defective Takata airbags.
The Japanese car manufacturer said that it would use Facebook's custom audiences tool to find car owners in the U.S. affected by the infamous defective Takata airbags.
The Japanese car manufacturer said that it would use Facebook's custom audiences tool to find car owners in the U.S. affected by the infamous defective Takata airbags.
"To reach specific owners of affected vehicles, encrypted email addresses associated with recalled VINs are matched to Facebook UserIDs," Honda said in a news release. "When a customer logs into Facebook, they are presented with a custom message featuring the PSA in their Facebook feed."
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The Takata airbags have been linked to nearly 18 deaths and 180 injuries across the world because they can burst and shoot metal fragments into vehicles. Of the 18 deaths, 17 of them are by Honda vehicles. The company has been aggressive in reaching out to the affected customers.
A report issued by an independent monitor of the Takata recalls revealed that more than 10 million US vehicles and 18.5 million faulty Takata airbag inflators are still unrepaired in the largest ever auto recall.
DriveSpark Thinks!
Honda is taking the aggressive approach to help repair vehicles affected by the defective airbags and this unique approach to reaching out to the customer through Facebook is indeed a unique and modern approach.
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