When an automobile manufacturer develops an exclusive motorcycle or car which will be sold in limited numbers, the people who get to own that vehicle are also carefully chosen. Ford too had followed the same strategy of hand-picking their customers for their supercar - The 2017 Ford GT.
One of those hand-picked customers was well-known wrestler, John Cena and Ford has now sued the WWE star for not abiding with the agreement he had signed while purchasing the supercar worth more than Rs 3 crore.
Limited edition cars like these are always in demand and always sell for a higher price on the used car market because the first owner would usually be a celebrity or a well-known business personality carefully selected by the manufacturer.
Hence, many buyers would buy the vehicles at first from the manufacturer and then sell it on the used car market for a higher price. This in the car world is known as flipping, and automobile manufacturers seem to hate those who flip cars. Some of them implement anti-flipping clauses in an agreement while purchasing the car.
Ford had used one such clause which prevented customers from flipping their limited edition supercar. All customers had signed the agreement which prevented them from selling their Ford GT within the first two years since its delivery.
John Cena's car was delivered only in September this year and the same was sold for a higher price in October - less than a month's time. Ford has filed a lawsuit against John Cena for breach of the contract he had signed.
Ford wants Cena to hand over any profits he made from the sale and is also asking for compensation for "other damages including, but not limited to, damages for loss of brand value, ambassador activity, and customer goodwill, which exceed $75,000."
Brands like Aston Martin, Porsche, Ferrari, Lamborghini, McLaren and in this case Ford often prevent their customers from selling their cars in the used car market, as it often goes for a profit. Leading to the individuals making more money on the car which the company built, than the company itself.