Jaguar Land Rover To ‘Rock’ Its Sales Through New Digital Stores

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British carmaker Jaguar Land Rover (JLR) is set to launch its new digital retail outlets, in collaboration with Rockar, which offers similar service with Hyundai.

This will enable customers to buy the vehicles online, assisted by its dealership in Westfield Stratford, London, where customers are greeted by so called 'angels' or non-selling product experts.

Jaguar Land Rover Digital Stores

The new stores are developed because of demand of changes from its customers. The angels will assist the customers in using in-store configurators and to show the six display models of both Jaguar and Land Rover. The customer can then make the purchase at the dealer or at home.

In fact, JLR says that a customer has no need to visit the store. As from the website itself, a customer can browse models, book test drive, arrange for finance, and even trade one's car.

This new service will be available by early September along with a service center at Stratford. The Westfield Stratford store will open from early October. JLR has not revealed sales target for online purchase of its cars.

Rockar has already worked with Hyundai in a similar kind of service and reported that more than 50 percent of customers completed the purchase online. Hyundai had started this service approach back in 2014 and it was a successful campaign for the Korean firm.

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