What Makes The Maruti Alto The Largest Selling Car?

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Maruti Alto has reached 30 lakh unit sales in India. Let us find out some of the reasons why this car is the best selling car for Maruti Suzuki and India.

Maruti brought in the Alto back in September 2000 to replace the Zen, which was phased out in 2006. From then on the Alto has achieved milestone one after the other, creating a niche for itself.

Design & Drivability

The Alto was sharper and peppier compared to the Zen (Zen had its own charm which cannot be replaced), Alto was based on the new generation technology and Maruti had to be competitive in its offering.

Yes, the technology was much better in the Alto, good ergonomics, tall boy design, easy to ingress and egress. A car where even the women enjoyed driving and the Alto was the first car to many women in the country.

Maruti powered it with a new engine when it was launched and the engine response was amazing and made it easy to ride the chaotic traffic in India.

Features & Post Sales Service

One of the important features of the Alto was its pricing, which made a lot of middle-income family to own their first car.

Also, the post sales service of Maruti was and is unbeatable till date, the Alto, with its affordable pricing, the post sales service to did not pinch your pocket.

Maruti has been upgrading the Alto at the right juncture and gave it the thrust when it mattered and its competitors were trying to out sell the Alto.

The company launched the Alto 800 which was a great comeback by Maruti in the 800cc segment, the Alto did not disappoint its manufacturer, it sold like hot cakes.

Today, Maruti has the Alto K10 and Alto 800 which like its bread butter car and the company re-visits its technology time and again to keep up with the current trend.

The Alto was much loved by the young buyers as well, it was easy to modify with simple alterations and gave the youth a boost to their ego.

Performance & Mileage

The humble Alto has been challenged time and again like the Hyundai Santro and Eon, however, it beat it rival fair and square and is the best selling car for Maruti simply because its performance on road.

The car gave the best mileage among its competitors and does so even now. Maruti still betters the technology without compromising the mileage of the Alto.

Recently, Renault has launched the Kwid and it has been a runaway success for the French carmaker. Maruti will surely have something up its sleeve to counter the competition from the Kwid.

A great car will have to answer most of the requirement of the buyer if not all, the Alto is the car for India and it shows by the sales number of 30 lakh this year. In fact, the Alto is one among the top 100 cars sold in the world.

Story first published: Monday, March 21, 2016, 19:12 [IST]
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