Will Ferrari Lose Its Exclusivity?

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Sergio Marchionne, the current Chairman for Fiat Chrysler, who took charge of Ferrari after Luca di Montezemolo, the long term Chairman stepped out.

Sergio, has made thing clear that Ferrari will keep up to the present market demand, by making more units but will never compromise on the brands iconic status.

Ferrari is set to make more cars for the demands of the rich in the present world and they have ensured that they will not lose the quality and the racing pedigree.

ferrari to increase production numbers

Under Sergio's leadership, production numbers of Ferrari could increase to 10,000 units a year from the present 7,000 units they produce.

This step to keep up with demand has left many Ferrari owners and collectors worried that the brand's production line will become mainstream like Audi and Porsche.

George Konig, a Ferrari owner who saved money for most of his life to buy a Ferrari said "Ferrari is known for its look, sound, its performance capability and how you feel when you're in it". "Why would I want to feel like an Audi or a Porsche owner? I never want to. Dreams go on for years, savings go on for years, so when you finally have it you don't want to look like the one who's down the street."

Sergio said he is keeping a close eye on the American market to ensure they don't get oversupplied.

Sergio said the demands of people have to be met, especially with the increasing number of millionaires and billionaires in the recent world.

Story first published: Wednesday, October 15, 2014, 17:01 [IST]
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