Mahindra Reva E20 Launching In March

Mahindra Reva e2O
Mahindra Reva Electric Vehicles Private Limited will launch its next generation electric car, the e2O sometime this month, according to a report on ET. The e2O, which was originally also called Reva, was first revealed at the 2012 Delhi Auto Expo. While some expected Mahindra to launch the car last year, soon after the reveal, Mahindra decided to wait till it though the time was right.

Come 2013 and Mahindra was ready to launch the e2O soon after the 2013-2014 union budget, hoping the government would announce subsidy for electric cars under the National Mission for Electric & Hybrid Mobility scheme. Unfortunately though that announcement never came, instead the Finance Minister only announced aid in the form of relaxation of charges for importing critical components required for the construction of EVs, such as batteries.

Now, Mahindra has decided to go ahead with the launch anyway. However, without the subsidy the e2O will cost 15 to 20 percent more than regular premium hatchbacks such as Suzuki Swift or Hyundai i20. If the government had rolled out the subsidy the e2O would have cost as much as INR 1 lakh less.

Even without the subsidy though, the e2O will still turn out to be cheaper to own, eventually. According to Mahindra Reva, the cost of operating an electric car such as the e2O is about half a Rupee per kilometer. In comparison, a regular car will cost 3 to 4 Rupees per kilometer to operate.

As for the other concern with electric cars Mahindra is working towards offering more charging points across different Indian cities. The automaker is already in talks with various state machineries, shopping malls, power distribution companies like BSES and more to provide an additional 300 to 500 charging facilities to the existing 100 in the country.

Article Published On: Monday, March 4, 2013, 11:07 [IST]
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