Click it and Unblock the Notifications
Audi India Hikes Prices By 5% From Jan 2013
"The overall market scenario is challenging. The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customized and innovative finance options from Audi Finance which will make their purchase more attractive.", said Michael Perschke, Head, Audi India.
"In spite of the challenges, Audi is the growth driver of the luxury market in India. Our company is also growing from strength to strength with 23 dealerships - the most recent one being Audi Raipur. Keeping our performance in mind, we are confident of surpassing the 2012 sales target of 8000 units even before the year comes to an end", added Mr. Perschke.
Audi India has reported total sales of 850 units in October this year, marking a 76 percent growth over the same period last year (October 2011: 482 units). Audi's YTD sales has increased by 55 percent after selling 7267 vehicles between January and October this year. (Jan-October 2011: 4692 units).
Audi India's price hike might shock potential buyers. Some might even consider buying cars from other premium brands. But, carmakers tend to follow each other when it comes to price hikes and do not be surprised if BMW or Mercedes-Benz also announce a price hike effective from January 2013.
Continue with Google