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Analysing the sales figures in April 2022, it is clear that the YoY sales performance of the brand has improved However, MoM sales slumped despite the decent market conditions.
Hero Splendor is not only the best selling model of the company but it is also the best selling motorcycle in the country. In April 2022, Hero MotoCorp sold 2,34,085 units of Splendor motorcycles in India.
This means the Hero MotoCorp has registered a YoY sales increase of almost 21 per cent. However, the MoM sales figure for the Hero Splendor motorcycle declined by more than 5 per cent.
|Rank||Hero Motocorp||Apr-22||Apr-21||Growth (%) YoY|
HF Deluxe (1,00,601)
The Hero HF Deluxe is the second best selling Hero motorcycle in India after the company sold more than 1 lakh units of the motorcycle in April 2022.
Thanks to the strong performance, the Hero HF Deluxe's YoY sales improved by more than 41 per cent. Moreover, the MoM sales also improved marginally by less than half a per cent.
|Rank||Hero Motocorp||Apr-22||Mar-22||Growth (%) MoM|
Glamour (20,796 units)
Hero Glamour is a decent 125cc commuter motorcycle and the company sold 20,796 units of the motorcycle in April 2022.
However, the YoY sales figures for the Hero Glamour went down by almost 12 per cent. Moreover, the MoM sales figures went down by 33 per cent as the company sold more than 10,000 units less.
Pleasure (12,303 units)
In April 2022, Hero MotoCorp sold 12,303 units of Hero Pleasure scooter to become the best selling Hero scooter in India. Besides that, Hero Pleasure is among the more affordable scooters in the Indian market.
In terms of YoY sales performance, sales figures for the Hero Pleasure scooter declined by almost 33 per cent. Moreover, MoM sales figures also declined by more than 20 per cent.
Passion (10,384 units)
Hero Passion has been a decent seller for Hero MotoCorp for quite some time now and in April 2022, the company sold 10,384 units of Passion motorcycles in India.
However, the YoY sales of the motorcycle declined by more than 41 per cent. In contrast, MoM sales increased by almost 54 per cent.
Destini 125 (8,981 units)
The Hero Destini 125 is the second best selling scooter in Hero's product portfolio as the company managed to sell 8,891 units of the scooter in April 2022.
Given the market size, the sales figures for the Hero Destini 125 scooter is mediocre and the YoY sales figure was done by almost 2 per cent. However, MoM sales for the scooter increased by 217 per cent as the company managed to sell 6,156 more units than the previous month.
Maestro (4,154 units)
The Hero Maestro is a very muscular-looking scooter. However, the sales figures do not reflect the segment as the company managed to sell just 4,154 units of Maestro scooters in April 2022.
This has resulted in a YoY sales decline of more than 11 per cent and a MoM sales decline of almost 16 per cent.
Xtreme 160R (3,981 units)
The Hero Xtreme 160R is a comfortable motorcycle with decent performance. However, the sales figures are not the best as Hero MotoCorp managed to sell just 3,981 units in April 2022.
However, YoY sales for the Hero Xtreme 160R improved by more than 73 per cent as the company managed to sell 1,688 units more than last year and MoM sales also improved by over 200 per cent.
Xtreme 200 (3,179 units)
The Hero Xtreme 200 is an affordable 200cc segment motorcycle in the country. It offers decent fuel economy and a comfortable ride. In April 2022, Hero MotoCorp sold 3,179 units of Xtreme 200 motorcycles in India.
Moreover, the YoY sales figures of the motorcycle improved by more than 55 per cent. However, MoM sales figures went down by 30 per cent.
Thoughts About Hero Motocorp's Sales Performance In April 2022
Analysing the sales performance of Hero MotoCorp, we can see that the brand has witnessed growth in overall YoY sales performance as the company managed to sell a total of 3,98,464 units in the month of April 2022.