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Ather Energy Opens Showroom In Nagpur: Fourth Ather Showroom In Maharashtra
Ather Energy opens its fourth showroom in Maharashtra and the latest showroom is located in Nagpur. The Ather showroom in Nagpur is the brand's fourth experience centre in Maharashtra after Mumbai, Pune and Nashik.
According to Ather Energy, the demand for Ather Scooters in the state of Maharashtra is strong and the decision to expand was made on that basis.
Speaking at an event, Ravneet Singh Phokela, Chief Business Officer of Ather Energy, said, "Maharashtra is one of Ather Energy's key markets, and the state's response to our scooters - the 450X and 450 Plus has been phenomenal. We will be expanding to more cities across the state in the coming months."
People in Nagpur can book the slots for a test ride online. Apart from that interested customers can also visit the newly opened Ather Space in Nagpur.
Ather Energy has been steadily growing in the auto industry with its presence in 23 cities. As a brand, Ather also expanded last year with showrooms in cities like Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, New Delhi, Tiruchy, Visakhapatnam, Jaipur, Kozhikode, Indore, and Nashik.
Design-wise, the Ather electric scooter looks very futuristic and sophisticated. The whole package just feels very modern and well-built with sharp and clean lines.
The sharp and tall front-end neatly integrates the LED headlamps and gives the Ather electric scooter a tall yet agile stance.
Moving on to the sides, the lack of exhaust and slightly exposed aluminium frame gives the Ather electric scooter premium and sophisticated look that is unmatched by any other conventionally powered scooter in India. This sense of premium and sophistication is carried over to the rear as well with a simple yet neatly designed LED tail lamp that extends onto the sides to the LED turn indicators.
Ather Energy currently sells two models in the country - Ather 450 Plus and Ather 450X. While the Ather 450 Plus is powered by a 5.4kW electric motor with 22Nm of torque, and a 2.4kWh Lithium-ion battery pack.
On the other hand, the Ather 450X uses a 6kW electric motor with 26Nm of torque and comes with a larger 2.9kWh Lithium-ion battery pack.
According to Ather Energy, the Ather 450 Plus is good for 70 kms on a single charge and takes 10 minutes to add 10 kms of range while using a suitable fast charger.
Whereas the Ather 450X can do 80 kms on a fully charged battery pack. The charging time in the Ather 450X has also been reduced significantly compared to the Ather 450 Plus as the Ather 450X takes just 10 minutes to add 15 kms of range.
Apart from that, both the Ather 450 Plus and Ather 450X come with a water-resistant 7-inch touchscreen instrument display that uses an Andriod-based OS, 22-litres of under-seat storage, telescopic front suspension, 12-inch wheels, Google maps and many more.
Pricing for the Ather 450 Plus in Nagpur is Rs 1.09 lakh (Including FAME II subsidy), whereas the Ather 450X costs Rs 1,28 lakh (Including FAME II subsidy).
Thoughts About The Ather Space In Nagpur
As the fourth Ather Space in Maharashtra opens in Nagpur, it is clear that the brand is looking to expand its network tier-2 and tier-3 cities in India. This move will enable Ather Energy to further expand its brand into developing cities and increase the overall sales.