KTM & BMW Motorrad Opt Out Of 2020 EICMA, INTERMOT Motor Shows Due To Covid-19 Pandemic

KTM and BMW have opted out of the 2020 EICMA and the INTERMOT international motor shows. The EICMA and the INTERMOT motorcycle shows usually take place in October and November, respectively.

KTM & BMW Motorrad Opt Out Of 2020 EICMA, INTERMOT Motor Shows Due To Covid-19 Pandemic

The EICMA and the INTERMOT are two of the world's biggest motorcycle shows this year. KTM and BMW have decided to exit both the international shows due to the current Coronavirus pandemic looming around the world.

KTM & BMW Motorrad Opt Out Of 2020 EICMA, INTERMOT Motor Shows Due To Covid-19 Pandemic

BMWhas decided due to the lack of planning need to attend these huge motor shows in the year. Also, the company feels that with an early official announcement, the partners working with the brand to appear for these shows will get a heads-up way before.

KTM & BMW Motorrad Opt Out Of 2020 EICMA, INTERMOT Motor Shows Due To Covid-19 Pandemic

BMW has assured that they will premier its products via an alternative platform later in the year. This will help the company make use of their digital communication channels to reach their customer base.

KTM & BMW Motorrad Opt Out Of 2020 EICMA, INTERMOT Motor Shows Due To Covid-19 Pandemic

The KTM group has three motorcycle brands under its banner: KTM, Husqvarna, and GasGas motorcycles. The company has announced that the decision has been made to help protect the surroundings during the COVID-19 pandemic.

KTM & BMW Motorrad Opt Out Of 2020 EICMA, INTERMOT Motor Shows Due To Covid-19 Pandemic

These shows will attract a huge number of people in enclosed spaces and the event will last for days or weeks. In light of this, the KTM group has decided to exit the motorcycle shows. Also, the company feels that there isn't enough time or preparation needed to appear for these shows.

KTM & BMW Motorrad Opt Out Of 2020 EICMA, INTERMOT Motor Shows Due To Covid-19 Pandemic

Meanwhile, the company has confirmed that their upcoming Husqvarna motorcycles will be introduced to meet the demand and expectation of its customers. We expect the KTM group to also make use of their digital platforms to showcase its products later this year.

KTM & BMW Motorrad Opt Out Of 2020 EICMA, INTERMOT Motor Shows Due To Covid-19 Pandemic

The INTERMOT motorcycle show is hosted in Cologne, Germany in October, while EICMA takes place in Milan, Italy in November. Both these countries belong to the European continent which is among the most affected zones across the world. Both the INTERMOT and the EICMA are likely to be cancelled as well.

KTM & BMW Motorrad Opt Out Of 2020 EICMA, INTERMOT Motor Shows Due To Covid-19 Pandemic

Thoughts About The KTM Group & BMW Opting Out Of EICMA, INTERMOT Motor Shows Due To The COVID-19 Pandemic

The Coronavirus crisis has taken a huge toll on the automotive industry across the world. From delayed product launches, shut showrooms, massive revenue losses and cancelled motor shows, the problems currently being faced by the industry across the globe are extreme. However, brands have announced that they will introduce their products on another platform, which should offer some relief.

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Read more on: #auto news #ktm #bmw motorrad
Article Published On: Saturday, April 4, 2020, 22:31 [IST]
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