- 1 hr ago 2021 Kawasaki Z H2 SE Globally Unveiled: The Japenese Supercharged Naked Becomes More Serious
- 2 hrs ago Bajaj Chetak Electric Scooter Sales Crosses 1000 Units: Here Are All The Details!
- 3 hrs ago Aprilia SXR 160 Production To Begin In India: New Paint Scheme Unveiled
- 3 hrs ago Honda Activa 20-Year Anniversary Edition Launched In India: Prices Start At Rs 66,816
- Movies Karan Johar Assures Madhur Bhandarkar That ‘Fabulous Lives Of Bollywood Wives’ Won't Dent His Work
- News China, India in 'candid, in-depth communication' to disengage troops in eastern Ladakh
- Lifestyle Saina Nehwal Flaunts 5 Stunning Lehengas And We Have Our Favourite Pick; Find Out
- Travel Romantic Places for Couples To Visit In India This Holiday Season
- Technology Airtel, Reliance Jio, Vi Work From Plans That Offer Data Up To 100GB
- Sports WBBL 2020-21 FINAL: Sydney Thunder Vs Melbourne Stars: Probable XIs, Venue, Date, Timings, TV Channel Information
- Finance LTC Scheme: Now Insurance Premiums Paid Also Eligible For Reimbursement
- Education CSEET Result 2020: ICSI Releases CS Executive Entrance Test CSEET November 2020 Result
Harley-Davidson today announced that the American brand has partnered with Hero MotoCorp for the Indian market. The new partnership comes as part of Harley-Davidson's new business overhaul strategy, called 'The Rewire'.
As per the new agreement, Hero MotoCorp will now be able to sell and service Harley-Davidson motorcycles across the country. The distribution agreement also states that the Harley-Davidson Parts & Accessories and the official Merchandise like riding gear and apparel will now be available through the brand-exclusive H-D dealers and Hero's existing dealership network across India.
In terms of licensing agreement, Hero MotoCorp will now be able to develop and sell a range of premium motorcycles in India under the iconic ‘Harley-Davidson' brand name. The agreement between the two manufacturers is said to be beneficial for both. The partnership will bring Harley-Davidson motorcycles closer to its customers via the strong distribution network of Hero MotoCorp across the country.
As mentioned earlier, the partnership between the iconic American brand and the world's largest two-wheeler manufacturer is part of Harley-Davidson's new business strategy. The company had been struggling in the Indian market for quite a while now, with the lockdown in 2020 further affecting sales.
There were earlier reports that the company had shut down its manufacturing facility in Bawal, India. The company had also significantly reduced operations at its sales office in Gurugram, even having to lay off employees as well.
With the partnership with Hero MotoCorp, the American motorcycle brand has ensured that its current customers in India will continue to receive support in terms of service, parts, accessories and all other aspects.
The Harley-Davidson brand in India has a huge following, however, the COVID-19 pandemic and the subsequent lockdown, had a major effect on the brand's sales in the country. The premium motorcycle brand's entry-level offering was the Street 750 which was priced at around Rs 5 lakh, ex-showroom (India).
Thoughts On The Harley-Davidson & Hero MotoCorp Partnership In India
The partnership between the two brands has been speculated for quite a while now. It will be interesting to see how the two brands will operate in the Indian market going forward and the new vehicles which could come out as a result of their partnership.