Latest News
- Mahindra 3XO SUV Latest Teaser Reveals Connected Car Tech: All Details Here
- Aprilia Tuareg 660 Launched In India At Rs 18.85 Lakh – New Features & More
- ISRO Innovates with Lightweight Carbon Nozzle to Boost Rocket Efficiency
- Exploring Iceland By Car: 8 Unforgettable Routes Through The Land of Fire and Ice
- India Sets Sights on Domestic Bullet Train Production, Aiming for High-Speed Revolution
- Traffic Incoming! Hebbal Flyover's Up-Ramp In Bengaluru Closed To Vehicles Except Two-Wheelers
- AC Schnitzer Boosted BMW X5 Is Powerful & Subtle At The Same Time
- MG Gloster Sets New Standards With Zero Maintenance Ownership Experience Program
- Yamaha Aerox 155 Version S Launched In India At Rs 1.51 Lakh
- Suzuki Hayabusa 25th Anniversary Edition Launched In India At Rs 17.70 Lakh
Kawasaki Z250 Discontinued — Officially Removed From Company Website
Japanese motorcycle manufacturer Kawasaki launched the Z250 in India with the idea of offering an alternate option to those interested in naked versions of Ninja 250 and the Ninja 300, and also with the idea of dominating the 250cc segment. In spite of being priced lower than the then Ninja siblings, it failed to attract customers, and never really got any traction.
According to the official SIAM sales data, Kawasaki retailed a poor 38 units of the twin cylinder motorcycle during the financial year 2017-18, and only 2 units during the financial year 2018-19. This means the motorcycle has seen absolutely no interest from consumers.
In fact, Kawasaki has not retailed a single Z250 during 2019. Taking the cue from poor sales, the company as removed the listing of the quarter liter Z250 motorcycle off its website. Ideally the Z250 made zero sense after the highly localized Ninja 300 was launched at Rs 2.98 Lakh, ex-showroom (India).
Kawasaki retails the Z300 and the Z400 in international markets. It also retails single cylinder versions of similar capacity, and has branded these as the 'SL' line up. The company has the option of launching one of, or all of these motorcycles in India, but that depends on how aggressive they want to be, and what their sales targets are for the current financial year.
The Kawasaki Z250 produced 32bhp power @ 11,000rpm and 21Nm of peak torque at 10,000rpm. It featured a 249cc parallel twin liquid cooled DOHC engine.
Thoughts About Kawasaki Stopping The Z250
Good decision. Any asset that does not work for a brand must be put down. Kawasaki have made a good decision to stop production of the Z250. In fact they should have pulled the motorcycle off the shelf immediately after 2018. Thirty eight units is really bad, and we're wondering what Kawasaki was thinking when they decided to retail the model for an additional year.
Although the company has not issued any statements, we expect that Kawasaki too, just like Yamaha and Honda will concentrate on premium performance motorcycles going forward. The best space to be in that segment is the sub-500cc space that is currently dominated by KTM. As always, pricing is the key to success in India.