Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

Recently, Toyota has opened pre-bookings for the Toyota Hilux lifestyle pick-up SUV in India and the bookings for the pick-up SUV is being accepted across the country for Rs 1 lakh at the dealership level and Rs 50,000 via the brand's online platform.

Now, Toyota has released a 78-second TVC for the promotion of the Toyota Hilux pickup SUV in India and the latest TVC for the Toyota Hilux portrays the pickup as a highly versatile daily driver.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

Moreover, the Japanese automobile giant is most likely to launch the Hilux Pickup SUV in March 2022 and the deliveries are said to begin from April 2022.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

From the visuals from the Toyota Hilux TVC, the Hilux pickup truck SUV looks very bold with its large hexagonal front grille, swept-back headlamps and LED DRLs.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

Overall the front-end of the Toyota Hilux looks very masculine and adds a very rugged and indestructible feel to the vehicle. This rugged feel is very well carried to the sides of the new Toyota Hilux with its large flared wheel arches and chunky black claddings.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

Moving to the rear, Toyota has also added a heavy dose of chrome on the rear side of the Hilux pickup SUV to keep the Indian audience happy.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

The Toyota Hilux also comes with integrated side footsteps and 18-inch alloy wheels that neatly fill the large wheel arches.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

On the inside, the Toyota Hilux sports a similar interior as the Toyota Fortuner with features such as an 8.0-inch infotainment unit with Apple CarPlay and Android Auto, auto climate control, steering mounted controls, and many more.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

The Toyota Hilux is powered by the same and very familiar 2.8-litre turbocharged diesel engine from the Toyota Fortuner and this engine produces 201bhp and 500Nm of torque. However, if Toyota plans to offer a manual transmission variant of the Toyota Hilux Pickup SUV, the torque might be limited to just 420Nm to protect the transmission.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

The Toyota Hilux also comes with the same tried-and-tested 4WD system with electronic differential locks and a limited-slip differential for improved off-road ability. According to Toyota, the Toyota Hilux also features multiple drive modes and comes with a 700mm water wading capacity.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

As the Toyota Hilux is built on the same IMV-2 platform that underpins the Toyota Innova Crysta and the Toyota Fortuner, the Toyota Hilux is assembled at Toyota's Bengaluru manufacturing plant with 30 per cent localisation to keep costs down.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

However, the new Toyota Hilux has a slightly longer wheelbase than both the Toyota Fortuner and Toyota Innova Crysta due to its long loading bay. As a result, the Toyota Hilux has a longer wheelbase at 3,085mm, which is 340mm longer than the Toyota Fortuner's wheelbase.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

The Toyota Hilux lifestyle pickup truck directly competes with the Isuzu V-Cross and Isuzu Highlander lifestyle pickup trucks in India.

Thanks to 30 per cent localisation we expect prices for the Toyota Hilux to range between Rs 30 lakh and Rs 35 lakh, ex-showroom.

Toyota Hilux TVC Out Ahead Of Launch: Bookings Now Open

Thoughts About The Toyota Hilux Pick-Up SUV

Toyota Hilux was first introduced in 1968 and after 8 generations Toyota will finally launch the Hilux in India. However, Toyota could have launched the Hilux at least a generation earlier.

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Read more on: #toyota
Article Published On: Friday, January 21, 2022, 18:07 [IST]
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