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Mahindra has launched the all-new Mahindra Bolero Maxx Pik-Up in India, and prices for the model start from Rs 7.68 lakh (ex-showroom, India). Moreover, it is also worth mentioning that the starting price mentioned is the introductory price.
The launch of the Mahindra Bolero Maxx Pik-Up is a very important step in the right direction as the automaker has not launched a completely new product in the commercial category for quite a long time.
Looking at the all-new Mahindra Bolero Maxx Pik-Up, we can clearly see that engineers at Mahindra have put a lot of work developing the model, and there are quite a lot of changes as well.
R. Velusamy, President, Automotive Technology and Product Development, M&M Ltd. said, "Our latest offering, the All-New Bolero MaXX Pik-Up is engineered to tackle the high-demand, always-evolving requirements of the pickup market. We have equipped it with iMAXX connectivity offerings hosted on Amazon Web Services, which has unrivalled tech features that help customers monitor and sweat their asset better. All-New Bolero MaXX Pik-Up City 3000 is equipped with a drivetrain that is powerful and offer a higher payload capacity of 1300 Kg yet offers exceptional fuel efficiency of 17.2 km/l*. With this new benchmark among pickups, Mahindra once again demonstrates its intention and capability to revolutionize the pickup segment."
Starting from the front, the all-new Mahindra Bolero Maxx Pik-Up looks very modern with its new redesigned headlamps, front grille, and front bumper. Coming to the sides, the all-new Mahindra Bolero Maxx Pik-Up surely looks much better built as well with its body-coloured wheel arches as well.
However, the stand-out feature of the new Mahindra Bolero Maxx Pik-Up is its advanced iMAXX telematics system. This system enables business entities or individual owners to deploy vehicle telematics and onboard vehicle diagnostics to further improve productivity and reduce operational costs.
This system comes with more than 30 smart features that can be easily accessed using the dedicated mobile app. This includes features such as route planning, delivery scheduling, navigation, vehicle tracking, geofencing, fuel log, and more.
The new Mahindra Bolero Maxx Pik-Up also comes with other features such as a height-adjustable driver seat, turn-safe lights, and LED tail lamps. Also, the new Mahindra Bolero Maxx Pik-Up is quite easy to drive in the city thanks to its 5.5-meter turning radius.
Veejay Nakra, President, Automotive Division, M&M Ltd., said, "At Mahindra, we constantly strive to influence customers' life positively and enable them to earn more and prosper. The All-New Bolero MaXX Pik-Up is a futuristic brand loaded with many category-first features such as the advanced iMAXX technology, turn safe lights, height adjustable seats, in addition to the powerful and efficient engine, and class-leading payload capacity. With this new benchmark brand in the pickup segment, Mahindra once again demonstrates its intention and capability to offer immense value to its customers."
In addition to that, the new Mahindra Bolero Maxx Pik-Up is rated to carry 1.3 tons and offers a claimed fuel efficiency figure of 17.km/l. Powering the new Mahindra Bolero Maxx Pik-Up is the same tried-an-tested m2Di engine with 65bhp of peak power and 195Nm of peak torque. Moreover, this engine comes mated with a 5-speed gearbox as well.
The Bolero MaXX Pik-Up City comes in three body colour options - Gold, Silver, and White. To improve the ownership experience, Mahindra offers a warranty of 3 years/1 lakh km and a longer service interval of 20,000 km. Mahindra is also offering an optional 3-year / 90000 km free preventive maintenance service as well.
Mahindra is also offering its customers attractive finance schemes such as a Rs 25,000 down payment scheme as well.
Thoughts About The New Mahindra Bolero MaXX Pik-Up
The new Mahindra Bolero MaXX Pik-Up certainly looks very fresh and upmarket. However, the biggest advantage is its advanced iMAXX telematics system, which gives a complete overview of the vehicle and trips for the user - A very useful feature for business owners.