Tata Tiago Victory Yellow Colour Discontinued: Low Sales Could Be The Reason

Tata Motors has silently discontinued the Victory Yellow colour option for the Tiago, the sub-4-metre hatchback. Tata Motors may have pulled the plug on Victory Yellow due to low sales but we are yet to receive an official statement from Tata regarding this matter.

Tata Tiago Victory Yellow Colour Discontinued: Low Sales Could Be The Reason

Previously, Tata had replaced the Tectonic Blue colour with the new Arizona Blue for the Tiago, thus making Six colours official for the Tiago — Flame Red, Arizona Blue, Pure Silver, Pearlescent White, Victory Yellow and Daytona Grey. Now, the Victory Yellow has been discontinued, leaving the hatchback with five colour options.

Tata Tiago Victory Yellow Colour Discontinued: Low Sales Could Be The Reason

With a 4-Star safety rating from Global NCAP, the Tata Tiago is not only one of the safest hatchbacks in India but it is also the safest hatchback in its segment. It comes with a 1.2-litre Revotron petrol engine with 85bhp and 113Nm. All this power and torque is channelled to the front wheels via a 5-speed manual transmission or a 5-speed AMT gearbox.

Tata Tiago Victory Yellow Colour Discontinued: Low Sales Could Be The Reason

The Tata Tiago comes in 7 variants – XE, XT, XTA, XZ, XZ+, XZA and XZA+, where the ‘A' denotes the automatic variants. The top-end variants come with features such as a 7-inch infotainment system developed by Harman with 8-speakers, Apple CarPlay, Android Auto, rear parking camera, 15-inch alloy wheels, rear wash wiper with defogger, height-adjustable driver seat, cooled glove box etc.

Tata Tiago Victory Yellow Colour Discontinued: Low Sales Could Be The Reason

Tata Motors is also working on a CNG version of the Tiago in order to bring more customers under the brand. The new Tata Tiago is priced from Rs 4.85 lakh for the base variant, XE, and goes all the way up to Rs 6.84 lakh for the top-spec XZA+ variant.

Tata Tiago Victory Yellow Colour Discontinued: Low Sales Could Be The Reason

Thoughts On Tata Tiago Victory Yellow Shade Being Discontinued

The Tata Tiago is one of the most value-for-money hatchbacks in its segment and the safest. It sells well too. However, some colours aren't very popular with buyers. The Victory Yellow shade didn't sell very well and hence, had to go. We're not sure at this moment if Tata Motors will introduce another colour to replace it.

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Read more on: #tata motors
Article Published On: Monday, May 3, 2021, 20:30 [IST]
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