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Mercedes-Benz has revealed its sales strategy for the Indian market for the 2021 calendar year. The German luxury carmaker has announced that they will be introducing 15 models in the Indian market over the course of the year. This includes a number of new models, along with a few facelifts as well.
Mercedes-Benz in 2020 introduced 10 models and is hoping to continue their aggressive sales strategy into 2021. The company will start off their campaign with the new A-Class Limousine sedan, which will be the first product to go on sale this year. The Mercedes-Benz A-Class Limousine was first showcased at the 2020 Auto Expo and is expected to go on sale in the coming weeks.
Apart from the A-Class Limousine, Mercedes-Benz India also has a few other models lined up for launch. This includes the new GLA, new S-Class and facelifted E-Class; among others. The brand has also confirmed the arrival of the Mercedes-AMG GT Black Series to the Indian shores, sometime later this year.
Talking about new product launches, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, stated,
"We remain cautiously optimistic and are confident of continuing the sales momentum gained, despite facing pandemic triggered market upheavals. Mercedes-Benz India cautiously optimistic and we back it up with 15 new or renewed products and innovations in doing business. 2021 will be a product packed year, which we are confident will translate into excitement for customers and our dealer partners."
Apart from announcing their sales strategy, Mercedes-Benz India also commented on their performance in the Indian luxury car market over the course of 2020. The company stated that they registered 7893 units of sales in 2020, which although a 42 per cent drop in yearly figures is still better than its closest rival.
Mercedes-Benz faced a tough time during the first half of 2020, due to the COVID-19 pandemic. However, during Q3 of last year, the brand managed to bounce back registering a 42 per cent quarterly sales growth with 2886 units of sales. This recovery from the brand allowed Mercedes-Benz to retain its lead in the country's luxury car market for the sixth year in a row.
Talking about sales, Martin Schwenk, commented,
"2020 remained an unprecedented year for the industry and we are glad to make a strong sales recovery for us and our dealers. We are particularly satisfied with the strong Q4 performance registering a 40% growth over Q3, and continuing the sales momentum from the preceding quarters."
He further added, "Despite facing prolonged market headwinds, Mercedes-Benz pursued its product strategy, introducing 10 new products that received overwhelming customer response. Mercedes-Benz accomplished significant milestones in the form of introducing the first-ever luxury EV in India, the EQC, and rolling out the first ‘Made in India AMG', GLC 43 Coupe, underlining the resilience we all displayed."
Thoughts On The Mercedes-Benz Sales Strategy For 2021 With 15 New Launches
Mercedes-Benz will be continuing its aggressive sales push in India into 2021 as well. With 15 new launches lined up, 2021 seems to be yet another busy year for the German carmaker in the Indian market.