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BMW has launched the new 3 Series Gran Limousine Iconic Edition in India and it is priced at Rs 53.50 lakh (ex-showroom, India) for the 330Li variant and Rs 54.90 lakh (ex-showroom, India) for the 320Ld variant.
Mr Vikram Pawah, President, BMW Group India said, "BMW India will celebrate this festive season with the launch of three fascinating limited editions across its product range. The 3 Series Gran Limousine has set a new standard in luxury with its elongated design, enhanced space, luxurious comfort and dynamic performance. We are delighted to present the new BMW 3 Series Gran Limousine Iconic Edition with an enhanced, unique and captivating character."
Unlike the regular BMW 3 Series Gran Limousine models, the BMW 3 Series Gran Limousine Iconic Edition will be produced in limited numbers and like all limited edition automobiles, it also carries a few exclusive changes on the exterior and interior to set it apart.
Speaking about the changes, the most notable change on the exterior of the new BMW 3 Series Gran Limousine Iconic Edition is the addition of the ‘Iconic Glow Kidney Grille', which illuminates the front grille.
Apart from that, the new BMW 3 Series Gran Limousine Iconic Edition is available in three exterior colour schemes - Mineral White, Carbon Black, and Cashmere Silver.
"It delivers sheer driving pleasure and indulges in superlative luxury, making it a perfect choice for individuals as well as their families. Limited units of this ‘Iconic Edition' Gran Limousine are tailored with an innovative proposition that will attract young, progressive Indians who want a perfect combination of sporty performance and higher practicality for family usage in this segment," he added.
On the inside, the new BMW 3 Series Gran Limousine Iconic Edition comes with ‘Vernasca' leather upholstery and new headrests on the rear seats, a coat hanger, a unique crystal gear shift knob with an illuminated ‘3' logo, comfort seats at the front, and ‘Welcome Light Carpet'.
Moreover, the new BMW 3 Series Gran Limousine Iconic Edition comes with features such as a panoramic sunroof, automatic tailgate, ambient lighting with six dimmable settings, 3-zone climate control with active carbon filters,
3D navigation, 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, 12.3-inch digital instrument cluster, 16-speaker Harman Kardon Surround Sound system and many more.
In terms of safety, the new BMW 3 Series Gran Limousine Iconic Edition comes loaded with safety features such as six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC), Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer, crash sensor, ISOFIX child seat mounting and a few more.
The new BMW 3 Series Gran Limousine Iconic Edition comes with a choice of two powertrains. The 330Li petrol variant is powered by a 2.0-litre turbocharged engine that produces 258 bhp and 400 Nm of torque.
Whereas the 320Ld is powered by a 2.0-litre turbocharged diesel engine, and this engine puts out 190 bhp and 400 Nm of torque. Both engines come mated to an 8-speed torque converter automatic transmission and power is sent to rear wheels alone.
Thoughts About BMW 3 Series Gran Limousine Iconic Edition
The new BMW 3 Series Gran Limousine Iconic Edition adds a lot of unique touches to the already very premium and sophisticated sedan, moreover, these unique touches will make the sedan not only more desirable but it will also feel special for longer.