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Audi India celebrated this Women's Day with its #DriveTheChange initiative to drive over gender-related stereotypes. Audi India kicked off the initiative by inviting its fanbase to post some of the gender-related stereotypes they are tired of hearing. Having received over 100 responses, the brand took this initiative on-ground by inviting eight women for the campaign drive.
Here are just a few examples of some of the age-old, supposedly funny remarks women are often subjected to while driving in our country: "You drive pretty well for a woman", "Can your feet reach the accelerator?", "You might want to consider a smaller car?", "Will you be able to change the tire on your own?", "You'll be more comfortable in the backseat." Audi by introducing this campaign put to rest all the stereotype comments.
Commenting on this initiative, Balbir Singh Dhillon, Head of Audi India, said, "We all look at the same world. But we all look at it in a different way. Sometimes, you need to change your perspective. At Audi, we reimagine mobility. We look for inspiration and visions in the everyday. We envision the greater good, we live progress and had to break the stereotypes attached with women and driving. Future is an Attitude and it is time now to change the regressive attitudes which have got established over the years. I am delighted that eight power-packed women joined us to #DriveTheChange and wish all the wonderful women out there a Happy International Women's Day."
Thoughts About Audi Coming Up With The #DriveTheChange Campaign
By introducing the #DriveTheChange campaign Audi India has done a fantastic job. According to the company, the idea is that The Future of Mobility is Equality. We are sure that Audi will keep on coming out with such wonderful campaigns to spread such awareness.