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Nissan Africa, Middle East and India (AMI) has announced its four-year comprehensive strategy for the region under the brand's Transformation Plan. The region accounts for 10 percent of the total automotive markets.
The strategy and plan that was announced is in sync with Nissan's global direction of rationalization, prioritization and focus that will bring core models and technologies to the region.
Nissan plans to develop its skills and strengths in the region, and aims for a continuous growth and a strong brand presence. The brand will also maximise partnerships with allies which will help it leverage a massive and competitive manufacturing presence in South Africa, Egypt, India and Nigeria.
Mr Ashwani Gupta, the Chief Operating Officer at Nissan said, "Africa, Middle East and India is an important region where we will target investment in existing strengths, including SUV, and bring eight new products to the market."
"By driving efficiencies through the Alliance and focusing on core competencies, we will further increase the region's profitability, especially in key markets including the Gulf, South Africa and Egypt," he added.
Mr Guillaume Cartier, the Chairman of the Africa, Middle East and India Region said, "The AMI region has enormous potential with some of the most dynamic and diverse automotive markets in the world."
"Nissan has already established a strong foundation for sustained growth with high brand equity, a deeply embedded heritage of Nissan DNA and culture and a long history of dedicated and experienced business partners in retail and manufacturing," he added.
Nissan will implement its Global Transformation Strategy that it announced last month. The Transformation Strategy aims to achieve sustainable growth, financial stability and profitability by the end of the financial year 2023.
Keeping in mind rationalisation, the brand aims to improve its costs and efficiency in the region. Nissan's plans include optimising regional portfolios by 20 percent, increasing cost competitiveness, enhancing export opportunities, and reducing fixed costs.
Nissan's plans also include launching eight new models, focusing on core models and segments for investments, and prioritising SUVs and B-segment sedans in the region.
The company will continue to build on its strengths in the GCC, Saudi Arabia, and Egypt, and realise the opportunity of Turkey and Africa as high potential markets.
The brand also plans to deploy its Nissan Intelligent Mobility across the region. This includes e-Power tch, eclectic vehicles, and connected technology. In addition, the brand will focus on enhancing its digital customer experience.
Nissan will also leverage the new Alliance Global Cooperation model in which all partners (Groupe Renault, Nissan Motor Co., Ltd., and Mitsubishi Motors Corporation) will strengthen their partnership in order to support competitiveness and profitability.
Thoughts About Nissan's Comprehensive Four-Year Strategy For The Africa, Middle East And India Region
Nissan seems to be working smart to become a bigger player in the industry. While the Africa, Middle East and India region accounts for 10 percent of the total automotive industry, it is a billion dollar market, and Nissan wants a bigger share.