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MINI Announces New Online Retail Store For Indian Customers: Here Are All Details

MINI India has introduced a new online retail shop for its customers and potential buyers in the country. Due to the ongoing pandemic, the company has announced a new online platform that provides hassle-free purchase experience at the comfort of the customer's home.

MINI Announces New Online Retail Store For Indian Customers: Features, Operation & Other Details

Buyers can start their journey from online purchase journey by visiting shop.mini.in website. The platform lets you explore the entire MINI range of models and can also be configured to match your preference form a host of optional accessories offered by the company.

MINI Announces New Online Retail Store For Indian Customers: Features, Operation & Other Details

Mr Vikram Pawah, President, BMW Group India said, "Creative and optimistic by nature, MINI is always up to something new. Digitalisation is transforming our world and is now becoming an integral part of the overall customer journey. As a progressive brand MINI has always differentiated itself in engaging with its customers and fans. With the launch of the MINI Online Shop in India, we can enhance our footprint across the country, providing access to new customers while making their journey with MINI a lot safer and easier."

MINI Announces New Online Retail Store For Indian Customers: Features, Operation & Other Details

The online retail platform also lets you register on the shop to save your configuration and continue to purchase your desired MINI car. Customers can log in and view their configuration and purchase history at any point.

MINI Announces New Online Retail Store For Indian Customers: Features, Operation & Other Details

The platform lets you select from the available authorised MINI Dealer based on your location. They can also request for a test drive at home or a location of as per customer's preference.

MINI Announces New Online Retail Store For Indian Customers: Features, Operation & Other Details

Buyers can request for a quotation and calculate the EMI of the configured MINI via the brand new online platform. Apart from assisting with a new car purchase, the new platform also lets buyers trade-in their existing cars for a new MINI.

MINI Announces New Online Retail Store For Indian Customers: Features, Operation & Other Details

The chosen authorised dealer will call and assist the buyers with additional product information and finance options as well. Once ready to make the purchase, customers can simply click Book Online option and follow the steps and confirm the booking. They can choose from a host of payment options available on the online store for secure payments.

MINI Announces New Online Retail Store For Indian Customers: Features, Operation & Other Details

Every MINI will undergo a complete sanitization process to provide customers with safe and healthy ownership experience during the ongoing pandemic. It will be then delivered to the customer's doorstep as per agreed timelines.

MINI Announces New Online Retail Store For Indian Customers: Features, Operation & Other Details

Customers visiting the MINI India website can also click on ‘Buy a MINI' and will be redirected to the newly launched online retail platform. Alternatively, they can continue their journey on the brand's website to configure their favourite MINI, post which they will be directed to the online shop.

MINI Announces New Online Retail Store For Indian Customers: Features, Operation & Other Details

Thoughts About MINI Announcing New Online Retail Store For Indian Customers

The ongoing Covid-19 pandemic has brought in a new revolution in the digital era with car purchases moving to an online experience at the comfort of customer's homes. The new online platform will ensure a safe and hassle-free purchase experience with contactless transactions for customers across the country.

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Read more on: #mini
Article Published On: Wednesday, September 16, 2020, 15:22 [IST]
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