Groupe PSA Advances First-Ever Product Launch In India For Next Year Due To The COVID-19 Pandemic

Updated: Wednesday, April 8, 2020, 11:46 [IST]

As the COVID-19 pandemic has hit the globe hard a lot of businesses have come to a halt. Currently, India is going through a lockdown phase, till April 14th, and because of this a lot of automobile launches and drives have been canceled or been advanced until further notice.

Groupe PSA, which is the second-largest passenger vehicle group in Europe, has decided to postpone its first ever car launch in India as the COVID-19 health crisis has been seen increasing in our country. All the offices (Chennai) and plants (Thiruvallur and Hosur) in Tamil Nadu, are closed until further notice and in line with Government's lockdown directive.

Groupe PSA Advances Its First-Ever Product Launch In India For Next Year Due To The COVID-19 Pandemi

Seeing the current situation the company put forward a statement which said, "Given the current scenario where people at large are concerned about their personal well-being & health and the automotive purchase is not a priority, Groupe PSA in India in close coordination with its new dealer partners has decided to re-time the launch of its debut vehicle the Citroen C5 Aircross SUV to Q1 2021."

Work from Home for all Groupe PSA employees in India has been enforced. Continuing to keep the health and safety of employees as its top priority, the Groupe PSA Indian leadership team is in constant touch with all stakeholders for any support they may require.

Carlos Tavares, Chairman of the Managing Board, Groupe PSA had earlier announced that the Groupe PSA has decided to maintain the project timeline and investment for the C-Cubed program, under which the first vehicle designed, developed and made in India would be launched in 2021. Groupe PSA in India has reinforced to all employees and stakeholders the need to stay agile for business continuity post lifting of the government-mandated lockdown.

Thoughts On The Groupe PSA Postponing Their First Launch In India

Well, according to the current situation across the globe, it is really important to stay safe and take precautionary measures. All we can say is that launches will keep on happening and the PSA Groupe has taken the right decision by postponing the launch of the Citroen C5 Aircross SUV.