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BMW India launches its first-ever Urban Retail Store with KUN Exclusive in India. The new store is based on the BMW Facility NEXT concept and is an evolution of the dealer network into a new-age interactive urban space.
The BMW Urban Retail Store is located in Hyderabad, Telangana. The facility comprised of a showroom with BMW and MINI lifestyle apparel and car accessories. The BMW Urban Retail Store has an integrated Café with a lively, modern and interactive environment for the visitors.
By visiting the showroom fans will experience multiple facets of the BMW brand, its products and services. It exclusively showcases BMW and MINI lifestyle collection such as apparel, electronics, die-cast miniatures, all-new BMW Cruise Bikes and an array of car accessories.
Mr Vikram Pawah, President, BMW Group India, said, "The BMW Urban Retail Store heralds a new chapter in offering a distinctive brand experience to our customers and fans. Each element of this modern ‘phygital' store embodies the characteristics of the BMW brand and creates a unique progressive experience. The ambience it offers is a perfect intersection of modern design, digitalisation and an interactive urban setting."
He further added, "In contrast to a traditional automotive dealership, the BMW Urban Retail Store is an interactive and interesting space that engages you instantly. One can take a step in and explore fascinating products and exciting lifestyle offerings along with their loved ones over a cup of freshly brewed coffee. We are proud to bring India's first-ever BMW Urban Retail Store to the vibrant and tech-savvy city of Hyderabad with KUN Exclusive, our long-standing dealer partner in the region."
The Urban Retail Store consists of a vehicle display area, exclusive BMW, MINI lifestyle collections and car accessories section, a mezzanine floor and a unique café by Blue Tokai. The café serves an exclusive limited edition in-house brew of ‘BMW blend coffee' along with curated gourmet snacks.
Automotive enthusiasts can check out the latest and exciting range of products from the new BMW Collection, BMW Bikes, BMW M Collection, BMW Motorsports Collection, BMW Classic Collection, BMW Miniature, BMW Kids Collection, BMW Sports Collections, Montblanc Collection for created for BMW, and BMW Iconic Collection. On the other hand, the MINI lifestyle collection includes the MINI 2020 Collection and the MINI 60 Years Collection.
Additionally, the interactive screen at the urban retail store allows them to virtually scan through the entire BMW and MINI range of Lifestyle collections. It will allow them to shop directly online and have it shipped to their home.
Moving to the BMW Cruise Bikes, the all-new fourth generation models feature a unique fusion of design and functionality. The bikes are made of light and strong frame, feature a low maintenance Shimano Nexus seven-speed hub-mounted gear and hydraulic disc brakes as well.
The store also features an experience zone featuring (VR) Virtual Reality offering the latest information on the BMW product range. It also offers an interactive virtual product presentation displayed on a large screen along with a car configurator helps customers to evaluate, configure and review the car before making the purchase.
Mr Gautham Gudigopuram, Dealer Principal, KUN Exclusive said, "BMW is a visionary brand and we are thrilled to launch the first-ever BMW Urban Retail Store in Hyderabad. This new concept reiterates our commitment to introducing unparalleled experiences in Telangana."
Customers can explore various attractive finance and insurance options through BMW Financial Services available in India on the entire range of BMW products. The company will also offer a customized and flexible financial solution as per the customer's requirements.
Thoughts About BMW Launching First Urban Retail Store In India
The BMW Urban Retail Store is a unique offering by the brand in the Indian market. It has been designed in tune with the current time of contactless experience while maintaining a premium and rich environment for customers, visitors and most of all its fans.