Tata Car Sales In August: A Model-Wise Sales Performance Report

Tata Motors model-wise car sales for the month of August 2019 has been released. The model-wise car sales showcase the Tata Tiago as the best-selling model in the brand for the previous month.

Tata Car Sales In August Model-Wise Report: Tiago, Nexon & Tigor Occupy The Top Rankings

The Tata Tiago has registered the best sales figures for the brand with 3,037 units in the previous month. However, this is still a significant drop of 67.27% from August 2018 when it recorded sales of 9,277 units.

Tata Car Sales In August Model-Wise Report: Tiago, Nexon & Tigor Occupy The Top Rankings

The Tata Nexon is one of the most popular offerings from the company. Positioned in the highly competitive compact-SUV segment, the car recorded 2,275 units of sales in August 2019. This puts it in the second position among the best-selling Tata cars in the market.

Tata Car Sales In August Model-Wise Report: Tiago, Nexon & Tigor Occupy The Top Rankings

The third on the list is the Tata Tigor compact-sedan offering. The company recorded 833 units of sales of the car in August 2019. The Tigor is available in both standard and EV formats, although the EV is available only for commercial purposes alone.

Tata Car Sales In August Model-Wise Report: Tiago, Nexon & Tigor Occupy The Top Rankings

The Tata Harrier has registered 635 units of sales in the market. This is a major drop, compared to its initial months, when launched back in January. The Tata Harrier faces stiff competition in the mid-size SUV segment from the likes of the Kia Seltos and the MG Hector.

Rank Models Aug-19 Aug-18 YoY diff %
1 Tata Tiago 3,037 9,277 -67.26
2 Tata Nexon 2,275 4,499 -49.43
3 Tata Tigor 833 1,646 -49.39
4 Tata Harrier 635 - -
5 Tata Zest 294 964 -69.50
6 Tata Hexa 136 759 -82.08
7 Tata Safari 83 515 -83.88
8 Tata Bolt 23 127 -81.89
9 Tata Sumo - 623 -
10 Tata Nano - 10 -
Tata Car Sales In August Model-Wise Report: Tiago, Nexon & Tigor Occupy The Top Rankings

The Tata Zest is the fifth on the list of top-selling models from the Indian car manufacturer. The Zest sedan registered 294 units of sales. The car has been on sale in the Indian market for a long time and now feels very outdated, especially compared to its rivals in the segment.

Tata Car Sales In August Model-Wise Report: Tiago, Nexon & Tigor Occupy The Top Rankings

The Hexa, Safari and Bolt are placed further down the order. The three models registered 136, 83 and 23 units of sales respectively. Apart from these models, Tata has discontinued the sales of the Sumo and Nano in the Indian market.

Both models were outdated and will not be updated to comply with the upcoming safety, crash test and emission norms of 2020. Tata Motors recently discontinued the sales of the Sumo; 25 years after it went on sale in India — here are the details.

Tata Car Sales In August Model-Wise Report: Tiago, Nexon & Tigor Occupy The Top Rankings

Thoughts On The Tata Model-Wise Car Sales Report For August 2019

Tata Motors, similar to Maruti Suzuki, Honda, Mahindra and other major car manufacturers have been suffering from their worst sales decline in the market. The auto slowdown, since the past 10 months has affected sales significantly.

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Read more on: #tata motors #sales
Article Published On: Saturday, September 28, 2019, 13:14 [IST]
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