Just In
- 58 min ago Modified Cars In India: Skoda Rapid With Lamborghini-Style Scissor Doors
- 3 hrs ago Ampere Nexus Electric Scooter Completes K2K Run – Pre-Bookings Open
- 3 hrs ago Honda Nissan Partnership: Driving Towards Safer, Greener Mobility
- 5 hrs ago New Mahindra XUV300 Facelift Launch Soon – Bigger Touchscreen, Updated Exterior & More
Don't Miss!
- Sports IPL 2024: Navjot Singh Sidhu Returns To Commentary, Joins Star Sports’ Incredible Star Cast
- News IPL 2024: Navjot Singh Sidhu Returns As Commentator After Decade-Long Break | Buraahh!!
- Movies Kanguva Teaser: Suriya's Period Actioner Glimpse Delayed; Disappointed Fans & Film Buffs Await In Anticipation
- Finance 1:1 Bonus Share: Metal Stock Soars As Promoter Raises Stake, Buy For TP Rs 300; 56% Gain Seen
- Technology Lava O2 Launch Date in India set for March 22: Design, Display, Camera Specs Confirmed
- Education SBI PO 2023 Final exam result declared; Know how to check
- Lifestyle Holi 2024: Pre And Post Skincare Tips To Protect Your Skin During Colourful Festival
- Travel Celebrate Lathmar Holi in Nandgaon on March 19: A Colorful Tradition of UP
Mercedes-Benz Luxe Drive Bangalore Edition: Here Are The Highlights
German auto manufacturer Mercedes-Benz, hosted its 'Luxe Drive Live 2019' event in Bengaluru recently. The event includes exclusive opportunity to test drive an impressive range of Mercedes-Benz cars.
The 2019 event is the company's fifth iteration of the Luxe Drive which gave the participants a luxury experience with exquisite food prepared by the celebrity chef Sarah Todd. The event was filled with adrenaline pumping climbs and music that showcased the current and potential owners a unique taste of the Mercedes-Benz lifestyle.
This year also marks the 25th year of Mercedes-Benz in India, an important milestone for luxury carmaker. Participants at the Luxe Drive events could take a test-drive of the Mercedes-Benz line-up which includes GLA, GLC, GLE and GLS to C-Class and E-Class. Mercedes had setup a test-drive course with additional off-road track to offer an exciting and experience to the participants.
The event also held a special gourmet workshop by Sarah Todd through which participants could sample mouth watering food spread to further enhance the experience of the Luxe Drive. There was live music gigs by renowned artists in association with MTV. This includes performances from Mali and Tejas Mohan on the 1st day, and the 2nd day was performed by Fame the band and The Yellow Diary.
The participants could also take part in the ‘Mind Games Zone' which was offered for both kids and adults where participants had a chance to win scale models of Mercedes-Benz's first-ever E-Class. Other perks of the Luxe Drive Live 2019 include a merchandise zone with exclusive Mercedes-Benz collectibles, and a dedicated AMG lifestyle collection segment.
Current Mercedes owners could also get their car evaluated for free, and customers looking to exchange their current Mercedes models were offered special discounts with personalised finance through Mercedes-Benz Financial Services.
Martin
Schwenk,
Managing
Director
and
CEO,
Mercedes-Benz
India,
said,
Bengaluru
is
an
important
market
for
the
brand.
Mercedes
has
been
strengthening
the
brand
presence
through
customer
engagement
activities
In
India.
The Luxe Drive Live 2019, is a part of company's celebration of completing 25 years in India. 25 participants will have an opportunity to win Mercedes-Benz merchandise in a special contest at the venue as well. Luxe Drive will also help the brand with better outreach and providing our customers with an immersive experience, he added.
Thoughts About The Mercedes Luxe Drive Live 2019
Mercedes is known to be a luxurious brand, and with hosting an event like ‘Luxe Drive' the brand has provided a unique experience to their customers. The event was also open to the prospective customers as well to showcase the brand's image and keeping their customers engaged with good food and music. Mercedes has chosen the right time to host the Luxe Drive event which could help them to boost sales and customer engagement as well.