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The Indian auto industry has currently been witnessing a steady decline in sales for quite a while now. This includes all segments such as four-wheelers, two-wheelers, commercial vehicles and others.
Most automotive brands in the country have been witnessing a decline in domestic sales as a result. Maruti Suzuki, India's largest car manufacturer is among the worst hit, recording a decline in sales of up to 17 per cent in the month of June 2019.
|Brand||Market Share (April - June) ||Diff (%)|
|Maruti Suzuki||51%||52.54% ||-1.55 |
|Hyundai||17.75% ||15.70% ||2.06 |
|Mahindra||8.34% ||6.93% ||1.4 |
|Tata Motors||5.90% ||6.75% ||-0.85 |
|Honda||4.63% ||4.88% ||-0.24 |
|Toyota||4.61% ||4.49% ||0.12 |
|Ford||2.56% ||2.86% ||-0.3 |
|Renault||2.47% ||2.38% ||0.09 |
|Volkswagen||1% ||1.05% ||-0.05 |
|Nissan/Datsun||0.75% ||1.21% ||-0.46 |
Source: Autocar Professional
The declining sales of Maruti Suzuki have adversely affected its market share in the country as well. Maruti Suzuki which commands a majority of the market share in the Indian auto industry is said to have lost out a certain percentage in the first quarter of FY2019-20 (April - June). In this period, market shares of Maruti Suzuki have declined by 1.40 per cent from 52.54% to 51%.
The company managed to sell 3.63 lakh units of vehicles in the first quarter of FY2019; a drop of almost 95,000 units during the same period last year. The sales of even some of their popular models such as the Baleno, Swift, Dzire, Ignis, Ertiga and Wagon R seem to have slowed down considerably in the past few months.
Moving on to the Korean car manufacturer, Hyundai — the second-highest market share holder in the country. Although Hyundai did witness a drop in sales during Q1 of FY2019, its cumulative sales have helped it gain 2 per cent market share in India from 15.75% to 17.70%.
The increase in market share for Hyundai is mainly due to its UV segment, consisting of the Creta and the newly-launched Venue SUVs. The two models in the lineup together brought in over 43,687 units of sales in Q1 2019; a growth of a healthy 38.66 per cent. This helped Hyundai overcome its slump from the hatchback and compact-sedan segments, which put together recorded a decline of around 6 per cent during the same period.
Similar to Hyundai, Indian car manufacturer — Mahindra & Mahindra, is another brand in the country which has managed to improve its market share in these tough times. The Indian brand has recorded a growth in market share from 6.93% to 8.34% in Q1 2019; an improvement of 1.40 per cent.
Again, similar to Hyundai, most of Mahindra's growth has come from the compact-SUV segment offerings. This is mainly due to the success of the recently-launched XUV300 which leads the way in bringing sales for the company.
Another Indian automotive brand which has lost out is Tata Motors. The company failed to record a growth in sales, which has led to a slight drop in their market share as well; by 0.85 per cent in Q1 2019.
Thoughts On The Indian Car Market Share 2019
The Indian automotive industry is witnessing a major slowdown in domestic sales. This trend is expected to carry forward for the upcoming months as well, at least until the festive season. However, with the BS-VI emission norms and the upcoming crash test regulations being mandated soon, it will be interesting to see how brands in India cope with all the changes.