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Citroen has announced its plans to go completely electric by 2025. According to the new plan, all of Citroen's products will either be pure electric or a mild hybrid by 2025. This plan is in-line with the announcement made by Groupe PSA earlier this year that it would be launching 15 new electric vehicles within a span of two years.
The announcement of electrification comes short on the heels of Citroen's 100th anniversary celebrations. It was in July 1919 that Citroen delivered its first car to a customer. In order to celebrate this, Thousands of Citroen cars were driven to a display in the La Ferte Vidame in France.
Citroen has since the start been an innovative and revolutionary company. It was the first car manufacturer to mass produce front-wheel-driven cars, and the FWD standard stands till this day.
Way back in 1934, Citroen pioneered the use of a monocoque chassis and FWD with the launch of the Traction Avant. It also pioneered the mass production of modern brakes way back in 1955. It is fair to say then that Citroen likes to reinvent itself once in a while.
With the electric car revolution already flourishing, there is no better time for the French car manufacturer to reinvent itself once again. A report by CarAndBike quoted Linda Jackson, CEO of Citroen as saying, "By 2025, 100% of our vehicles will have an electric version or a hybrid version. So we're making sure that we have all the hybrid and the electric vehicles ready for our customers."
Most of these upcoming electric cars will be based on the Efficient Modular Platform 2 that was launched in 2013. EMP2 was designed for internal combustion powertrains, but can very well handle electric drivetrain too.
On this platform, Citroen will produce electric sedans, coupes, SUVs and even LCVs. Since quite a few Citroen vehicles are already using this platform, making the switch electric will be easier as EVs can be produced on the same assembly line as internal combustion engines are.
Linda Jackson further said, "We will also be launching a new model next year which will have an electric version and every car that we launch from next year will have either an electric version or a hybrid version while also offering petrol and diesel."
"The key thing for us is electrification and we're in the midst of rolling out our electrification strategy. Which means, early next year we'll be seeing the plug-in version of the C5 Aircross SUV."
The Citroen C5 Aircross will be the first Citroen product for the Indian market. The SUV was showcased at an event earlier this year and Citroen said the C5 aircross would be launched in 2020.
Now, with the plans to make the Citroen C5 Aircross electric, we might very well get an EV in India too. At the showcase event though, Citroen was very clear that it would concentrate on petrol and diesel engines for now.
However, the brand didn't deny that there would be an electric car. If there is substantial demand in the country for electric vehicles, Citroen would most gladly bring in EVs. The EV market in India is still at a nascent stage, and it is partially to be blamed on the kind of EVs that were on sale until recently.
Range anxiety, charging speed and charging infrastructure were some of the challenges that repelled buyers. However, the Hyundai Kona EV changed all of that. Hyundai received 120 bookings and more than 10,000 test drive requests for the electric SUV within just 10 days of its launch. This shows that the Indian market is very interested in EVs only if they offer peace of mind, which we think the Citroen C5 Aircross EV will do as well.
Thoughts On Citroen's Plans To Convert Its Entire Product Range To Electric And Hybrid Cars By 2025
Car manufacturers, governments and citizens across the world have realised the importance of going green. This is causing a paradigm shift in the motoring industry and people are slowly shifting their focus to electric vehicles.
Citroen's plans of going electric within the next six years is proof of the rapid shift towards electrification. Would it be achievable though? Only time can tell.