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Vin Diesel Joins The Dodge Family — The Brotherhood Of Muscle
Vin Diesel who is famous for his role of Dom Toretto in the Fast and Furious movie franchise has officially joined the Dodge family.
Vin Diesel is known for driving legendary Dodge muscle cars in his famous role of Dom Toretto in the Fast and Furious movie franchise. Now the actor is driving Dodge cars outside the big screen as well.
Vin Diesel has partnered with American muscle car manufacturer Dodge for a new campaign for Dodge and SRT. He will feature in a series of television commercials with the three ads debuting on May 1, 2017.
The Brotherhood of Muscle commercial series reflects the brand's fearless attitude. The three commercials released are the Rally Cry, Shepherds and Monsters.
In each of the commercial, Vin Diesel drives a Dodge Challenger SRT Hellcat, Charger SRT Hellcat and Durango SRT. Diesel introduces the viewers to the Brotherhood of Muscle lifestyle.
Head of Passenger Car Brands, Dodge SRT, Chrysler and FIAT, FCA - North America, Tim Kuniskis said, "As Dom Toretto, Vin has played an integral part in the development of the Dodge attitude, since his 1970 Charger appeared in The Fast and the Furious."
Chief Marketing Officer, FCA Global, Olivier Francois said, "Vin Diesel is the ideal partner to drive Dodge's new campaign, 'The Brotherhood of Muscle'. Both Dodge and Vin have large, extremely loyal fan bases that are passionate about high-performance vehicles."
Apart from participating in television commercials, Vin Diesel will also share his experience driving the Dodge vehicles. He will introduce the Dodge brand to his fan base on social media.
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