Audi Sport CEO, Stephan Winkelmann Bids Goodbye To Join Bugatti For Good Reasons

Stephan Winkelmann, the CEO of Audi Sport is bidding goodbye to the company to join Bugatti. According to reports by Autocar, the former Audi Sport CEO is heading to France to lead Bugatti.

Winkelmann will take over the new position from Wolfgang Dürheimer, who heads Bentley, which means the former Audi Sport CEO will eventually take over the British brand as well.

In case one is wondering what the 'good reasons' meant, well, Winkelmann will be in charge of producing more cars based on the Chiron platform! That means faster cars are coming soon, like perhaps the Chiron Grand Sport and the Super Sport.

Back at Audi Sport, Michael-Julius Renz will take over Winkelmann's position, who has been the President of Audi's Chinese sales division since 2015, and also the head of sales in Germany before that.

Expect Volkswagen to make an official announcement of the little management change during the upcoming Frankfurt Motor Show.

DriveSpark Thinks!

Stephan Winkelmann played an important part in making Audi Sport SUVs for the American and Chinese market. Winkelmann also reorganised priorities at Audi Sport and in his run of little over a year was great.