App-based cab aggregator Ola has announced the expansion of its unique initiative 'Senior Citizen Mobility Program' in Nagpur and three other cities.
Ola’s initiative aims at making mobility more affordable to the elderly. The senior citizens (60 years and above) who register for this program will get 20 percent discount on their first ten rides every month.
Apart from that, the first ten Ola auto rides can be availed at a discount of 15 percent. The discount scheme is currently available in Ahmedabad, Nagpur, Indore, Bhopal, Mumbai and Pune.
Associate Director (Operations) of Ola, Kiran Brahma said, "At Ola, we want to make mobility convenient and hassle-free for all. Senior citizens represent a group of individuals who have served the nation well.”
To avail the discount, the senior citizens should register online through a link. They also need to submit the proof of identity and age. After the verification, the senior citizens can start taking Ola rides.
We have seen government transport offering discounts to senior citizens. But very rarely we see a private firm taking up such an initiative. It's good to see that ride-hailing companies are concerned about the senior citizens of the country.