Maruti Suzuki ‘Joys of Life’ For Auto Expo 2010

Published: Monday, December 28, 2009, 16:50 [IST]

To display an astonishing array of 17 vehicles Maruti Suzuki, the country's largest carmaker, has adopted 'Joys of Life' as the theme for the forthcoming Auto Expo in January 2010.

The 'Joys of Life' concept is an extension of the theme from the last Auto Expo in 2008, where Maruti Suzuki focused on 'Colours of Life'. Both themes 'Colours of Life' and 'Joys of Life' are in resonance with 'Way of Life', the parent Suzuki Motor Corporation's global corporate philosophy.

The 'Joys of Life' concept is in perfect sync with Maruti Suzuki's position as a 'people's carmaker'. For the last 26 years now, the largest carmaker in India has been the very reason for 'Joy' for countless middle-class Indian homes. In India, where one tends to cherish the memory of the first flush of love with the first car, the humble Maruti-800 has achieved and continues to retain an iconic status. This car - just like the so many other vehicles from the Maruti Suzuki stable, plays a very special part in a household, symbolizing the journey of that family through the ups and downs of life.

Over time, a Maruti Suzuki vehicle has thus become synonymous with the Joy of achievement in one's life, be it one's first car or the next several ones. Maruti Suzuki has decided to celebrate this unique bonding with the Indian consumer by adopting 'Joys of Life' for Auto Expo 2010.

Appropriately, the 'Joys of Life' pavilion showcases the company's wide range of products and services, and how these enable the company to delight the Indian and global consumer.

Maruti Suzuki will showcase an astonishing array of 17 vehicles. The display will also include new launches, and cars such as the Suzuki Kizashi imported exclusively for the show.

The Maruti Suzuki 'Joys of Life' pavilion at Hall no.14 in Pragati Maidan, New Delhi, is the largest single-roof facility in the complex spread over an impressive 4,690 square meters. Visitors would experience the world of 'Joys of Life' from the moment they enter the Maruti Suzuki pavilion - a wonderland of a grand display of cars and exciting entertainment.