Suzuki India provides both two wheelers and four wheelers in India and have introduced new products in India. They are boosting their two wheeler section by introducing new scooters and motorcycles. The Japanese manufacturer recently launched their Gixxer motorcycle, previously they launched their Hayate, Let's and Inazuma.
The brand ambassador for their two wheeler department is popular Bollywood star Salman Khan. The Japanese manufacturer had recently launched a campaign to promote their commuter segment motorcycle in association with Bollywood movie ‘Kick'.
The ‘Get Your Kick With Suzuki' provided an opportunity to five individuals that purchased Suzuki Hayate motorcycles. The lucky winners to meet Salman Khan were Shiv Dayal from Jaipur, Surendra Tolani from Jabalpur, Vijay Kimar Pandey from Sasaram, Prem Shankar and Hashim Khan from Jaipur.
Atul Gupta, Executive Vice President, SMIPL commented, "At Suzuki Motorcycles we are continuously trying to evolve so that we can match the expectations of our continuously evolving consumers. We try to understand our buyers in their entirety; not just their buying habits but also their likes and dislikes - what they are as people."
He further added, "Kick was a hugely popular movie, one that we knew all Suzuki buyers would enjoy. We are pleased that the contest received a huge response."
The Suzuki Hayate is a 113 cc single-cylinder, air-cooled mill. It produces peak torque of 8.8 Nm, along with maximum power output of 8.3 bhp. The motorcycle is paired to a 4-speed manual gearbox. The Japanese manufacturer claims its Hayate is highly fuel efficient at 69 kpl. The commuter motorcycle costs INR 49,363 ex-showroom, Mumbai for the base model.