BMW not only produces luxury automobiles, but also manufacture class leading two-wheelers. BMW Motorrad has an array of motorcycles that they offer in India and several other markets around the world.
BMW Motorrad currently offers its two-wheeler in India via the Completely Built Unit or CBU route. Now the German manufacturer is making its intentions clear that it wants to assemble its two-wheelers locally in India. This will hold them in good stead of achieving more competitive prices and also remain on par with its competition in India.
The German manufacturer will introduce its motorcycles to India via the Completely Knocked Down(CKD) route. BMW Motorrad will assemble their two-wheeler at their facility in Chennai. They will commence their local assembly initiative by 2016.
More and more two-wheeler manufacturers are coming to India and offering high-end motorcycles. DSK-Benelli will be introducing its motorcycles in India on the 19th of March, 2015. They will be introducing a wide range of motorcycles and all of them will be locally assembled.
Italian superbike manufacturer Ducati will also be re-entering the Indian market on 18th of March, 2015. They too are keen on introducing locally assembled products to achieve better sales and competitive pricing of their motorcycles. These factors have surely forced BMW Motorrad to make its move in favour of local assembly of their motorcycles.
BMW Motorrad currently offers eleven motorcycle models in India, these are:
- S 1000 RR and K 1300 S (Sport Category)
- K 1600 GT, K 1600 GTL and R 1200 T (Touring Category)
- R 1200 GS and R 1200 GS Adventure (Enduro Category)
- R Nine T, S 1000 R, R 1200 R and K 1300 R (Roadster Category)