The Indian wing of the Japanese two-wheeler manufacturer, Yamaha Motor aims to sell 1 million units in the Indian market this year, to make the country the company's second largest global market.
Yamaha launched its new 250cc motorcycle, the FZ25 in India and is leaning towards premium motorcycles and scooters to achieve the target of 1 million units in the country.
At the launch event of the FZ25, speaking to reporters, Managing Director, Yamaha Motor India, Masaki Asano said, "In 2016, we sold 7.86 lakh units at a growth of 32 per cent from the previous year. This year, we are targeting a total sales of 1 million units."
He further stated that India was the third biggest global market for Yamaha last year, after Indonesia and Vietnam. He added, "This year, when we reach one million units, India will be the second-biggest market for Yamaha."
Asano stated that Yamaha was hoping to achieve the I million target in 2016 itself, but the demonetisation had a very bad impact on sales towards the end of the year.
Yamaha Motor India, Vice-President Sales, Roy Kurian said that out of the 1 million target for 2017, six lakh units will come from scooters and four lakh will come from motorcycles.
Asano also revealed that the FZ25 was a product designed for the Indian market and if there is demand from other countries then Yamaha will export the new 250cc motorcycle.
Yamaha has forayed into the naked 250cc segment in the Indian market by launching the FZ25 with some first in class features. Do Check out the photos of the newly launched motorcycle by clicking the gallery below.