‘The Snake’: SPIDI Brand Ambassador ‘BUCKY’ Takes On Mulholland Highway

The manufacturer has also created a hashtag (#RideTrue).

By Sreejith

Updated: Tuesday, January 24, 2017, 19:13 [IST]

Italian motorcycle gear maker SPIDI has uploaded a video featuring its brand ambassador 'Bucky' riding a BMW S1000RR on Mulholland highway. The video is titled as "The Snake" because of the twisty road section of the American highway.

The manufacturer has also created a hashtag (#RideTrue). #RideTrue means being in symbiosis with your bike, with the environment surrounding you and with the community. It means transforming your passion into a symphony embracing all the senses.

<strong> </strong> <p> <a href="https://vimeo.com/194149780" rel="nofollow"> #RIDETRUE → THE SNAKE</a> from <a href="https://vimeo.com/spidisport" rel="nofollow"> SPIDI</a> on <a href="https://vimeo.com" rel="nofollow"> Vimeo</a>.</p>

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