Royal Enfield Ties Up With Designers; Reveals Four Custom Builds

Royal Enfiled teams up with four custom builders; will offer a range of apparels and accessories.

Royal Enfield motorcycles carry a unique character with the charm of the bygone golden era. But when you add customisation to a Royal Enfield, the motorcycle defies old and boring styling cues.

Royal Enfield wants to offer you the same experience. The iconic motorcycle manufacturer has collaborated with four custom builders: Inline Three, TNT Motorcycles, Bull City Customs and Bombay Custom Works to produce four custom motorcycles for motorcyclists.

Royal Enfield Reveals Four Custom Builds

With this tie up, Royal Enfield's models: Classic 500 and Continental GT have been curated into unique custom motorcycles reflecting the spirit of personalisation.

In celebrating the association, the company has introduced a refreshed collection of apparels and accessories inspired by these uniquely crafted motorcycles.

Royal Enfield Reveals Four Custom Builds

The four custom builders have developed unique ideas to reflect the choices of the current generation of India. The customisation includes a bold melange of colours, chrome accentuation, concoction of copper with wood and the blending of metal with leather.

The new collection of gears and apparels offered by RE includes t-shirts that feature prints of the custom built motorcycles over the chest; this can be paired with RE denim and cargo pants.

Royal Enfield Reveals Four Custom Builds

Also, a invigorated lineup of helmets sparked by the motorcycles in chrome, carbon and coloured finishing is available. Accessories such as gloves, belts, badges and boots complete the ride collection.

The new collection will be available at dealerships, company stores, exclusive gear stores, online apparel store, shop-in-shop and e-commerce portals such as Flipkart and Myntra.

Royal Enfield Reveals Four Custom Builds

Speaking on the occasion, Samrat Som, Head, Apparel & Accessories Business, Royal Enfield, said, "Royal Enfield has always been the preferred canvas for those seeking motorcycle-nirvana through the custom route. Collaborating with the custom builders is the brand's way of celebrating a motorcycling-inspired way-of-life; a life that values timeless aesthetics, simple essential use of technology and the spirit of the relaxed explorer."

He added, "We applaud the efforts of these custom builders for creating ingenious artworks with our motorcycles which are a clear representation of quirkiness on roads. And with our refreshed collection of gear and helmets inspired by these motorcycles we assure our riders of a unique riding experience which goes far beyond just motorcycles."

DriveSpark Thinks!

Accessories, gears and apparels are available in the after-markets for Royal Enfield bikes; however, with RE offering these as an OEM product, it will be easy and accessible for buyers.

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Read more on: #royal enfield
Article Published On: Wednesday, June 21, 2017, 10:41 [IST]
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