Royal Enfield Registers 42 Percent Sales Growth In December

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Royal Enfield, the two-wheeler division of Eicher has registered 41 percent jump in its domestic sales at 56,316 units in December. The exports during the same period also jumped 160 percent to 1,082 units as against 416 units during December 2015.

In total, the company sold 57,398 motorcycles in December 2016 and has a growth of 42 percent. The total sales in India during April-December period stood at 4,88,262 units against 3,59,968 units in the year-ago period, registering an increase of 36 percent.

Rudratej (Rudy) Singh, President, Royal Enfield said, "2016 has been a remarkable year for Royal Enfield. In February this year, we launched the Himalayan - purpose-built for adventure touring that introduced a whole new category of motorcycles in India.

"The motorcycle has received encouraging response from our customers across the country and on the back of this confidence, we launched the Himalayan outside of India in Australia and Colombia in November 2016.

"The EU compliant Himalayan with an EFI engine was also showcased at EICMA auto show in Milan, Italy. Royal Enfield recently launched its first exclusive store in Australia and first exclusive gear store outside India in Jakarta, Indonesia in December.

"In India, we continued to strengthen our presence adding 117 dealerships (April to December 2016), taking our total footprint to 642 dealerships across India as on December 2016."

He added, "Our retail growth is a significant milestone for Royal Enfield and is a testimony of our collective focus and passion for constantly enhancing theconsumer experience. Royal Enfield's simple yet evocative motorcycles have been aspirational yet accessible that provide the pure motorcycling experience to our customers.

"We have continued to increase our production capacity and we have sold 4,88,262 units for the 9 month period from April to December 2016, growing by 36% over the same period last year. Despite demonetisation, our order books continue to be well ahead of our ever increasing production capacity."

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