Polaris Plans To Shut Down The Unprofitable Victory Motorcycle Brand

Written By:

Polaris Industries will stop the production of the Victory Motorcycles, so that the company can focus on the Indian Motorcycle brand and its other products.

Polaris announced that it will be shutting down the unprofitable Victory Motorcycle brand after 18 years. The motorcycles were manufactured at the company's Minneapolis-based Spirit Lake, Iowa and Spearfish, South Dakota plants.

Polaris CEO Scott Wine stated that the company has sighted the potential of the Indian Motorcycle brand as it has better growth prospects.

Wine said, "This decision will improve the profitability of Polaris and our global motorcycle business, and will materially improve our competitive stance in the industry."

Polaris stated that the company lost money on Victory in last three years. The brand accounted for only three percent of Polaris' total sales. Although it is a surprise decision, it is likely to help the Indian Motorcycles sales.

Polaris will continue to produce parts for Victory Motorcycles for the next ten years to help dealerships sell the remaining motorcycles in the inventory.

Polaris' manufacturing plant in Iowa and South Dakota will continue to produce Indian Motorcycles. But it is unclear as to how many jobs will be lost due to the end of Victory production.

Most Viewed Bike Photo Gallery

The latest offering from Baja Auto, the Dominar 400 has taken the Indian two-wheeler segment by storm with its aggressive pricing. Take a look at the cruiser sports motorcycle by clicking the gallery below.

Read more on: #polaris #auto news
Story first published: Tuesday, January 10, 2017, 10:59 [IST]
Please Wait while comments are loading...

Latest Photos