Indian Chieftain ‘Jack Daniels’ Limited Edition Sells Out In 10 Minutes —Talk About An Addiction

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Indian Motorcycles collaborated with Tennessee-based whiskey-maker Jack Daniels for the second time, and this round saw the production of 100 units of the Indian Chieftain Jack Daniels limited edition cruiser.

The last time these two partnered, 150 limited-edition Jack Daniel's Indian Springfield and Indian Chief Vintage were produced, and all of them were sold out in 8 hours. Their recent effort has demonstrated to be more successful as all the 100 copies of the Jack Daniels' Indian Chieftain limited edition cruiser have been sold out in 10 minutes.

When the iconic brand's dealers began taking pre-order deposits at noon last Monday, all 100 of the new Indian Chieftain Jack Daniel Limited Editions were sold out by 12:10 p.m.

Customers will get a customised black-and-white crystal paint job with Jack Daniels inspired charcoal accents, a collection of JD's "Old No. 7" logos, 7-inch Ride Command infotainment screen, a 200-watt premium audio system, and other conveniences.

Commenting on the response, Steve Menneto, President of Motorcycles for Polaris Industries said, "This overwhelming level of demand is an incredible testament to the power of these two iconic American brands. Without a doubt, this brand collaboration and motorcycle are tapping directly into a deep sense of patriotism and American pride. We couldn't be prouder to be a part of it."

The best detail is a handmade, pure silver Jack Daniel's horn cover badge, handmade by the team at Montana Silversmith, solely designed and produced exclusively for this motorcycle.

The cruiser also bears an inscription of Jack Daniel's "Bottles and Throttles Don't Mix" mantra to caution riders that drinking and riding are meant to be enjoyed separately, Indian Motorcycle reports.

The motorcycles were priced at $34,999 (approx. Rs 23 lakh) and came with an American memorial flag handcrafted from Jack Daniel's barrel wood. The flags will highlight the owner's name, motorcycle number and VIN.

Along with the bike's distinctive custom-branded accents, the Limited-Edition Jack Daniel's Indian Chieftain also features a 19-inch, contrast cut front wheel with an open fender and a host of premium touring amenities including LED headlight.

Also, features include driving lights, gloss black front and rear highway bar, power adjustable flare windshield and Indian Motorcycle's exclusive Ride Command infotainment system.

Indian Motorcycles has not revealed if any of its Indian buyers have booked the limited edition version of the Chieftain.


One of the most awaited Indian launches is the Triumph Bonneville Bobber, below is an extensive photo gallery, click to view.

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Story first published: Tuesday, March 21, 2017, 11:21 [IST]
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