Honda To Manufacture Middleweight Motorcycle In India — To Rival Royal Enfield

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Japanese auto major Honda has formed a team of engineers from Japan and Thailand to work in India to develop a global middleweight motorcycle to compete with Royal Enfield.

Noriaki Abe, President and Chief Executive Officer (CEO) at Asian Honda Motor Co. Ltd, in an interview stated that, Honda is planning to manufacture a global middleweight motorcycle in India. Abe will take charge as CEO of Honda's global motorcycle business from April 1, 2017.

Abe said, "We (have) already allocated the people, some from Thailand and some from Japan to India to make a new concept mid-sized motorcycle in India."

The planned middleweight motorcycle from Honda will compete against the likes of Royal Enfield, which has a cult following in the country. Abe also said that the motorcycle could be exported to the Japanese market.

Abe added, "We have always had a market between 250cc and 400cc in Japan, but the motorcycle market in Japan is shrinking. There, it is very difficult for us to have a very competitive model in such a displacement...cost-wise."

On the other hand, Royal Enfield has cemented its position in the Indian market with massive growth in sales. Eicher sold 5,92,558 motorcycles between April 2016 to February 2017.

Now with Honda planning to enter the segment is good news for the Indian motorcycle market. Honda is known for its refined engine, and well-built motorcycles and the new middleweight motorcycle will be no different from that.

WHAT OTHERS ARE READING

Honda is also launching the 2017 Africa Twin adventure tourer motorcycle in the Indian market. Check out the extensive photos of the motorcycle by clicking the gallery below.

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Story first published: Friday, March 17, 2017, 13:59 [IST]
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