World’s Largest Selling Two-Wheeler Revealed — The Icon Is Still Splendid As Always

In the third quarter of the current financial year, Hero MotoCorp sold a total of 5,91,017 Splendor motorcycles, while, Honda Activa registered a sale of 5,69,972 units. However, due to demonetization, the sales were down by 9.4 percent and 4.3 percent for Hero Splendor and Honda Activa respectively.

Mr Ashok Bhasin, Head of Sales, marketing and customer care, MotoCorp said, "The industry was adversely impacted by poor retail demand in the last quarter because of the lower cash availability and overall economic slowdown in the market, post demonetisation.

"However, with Hero's nationwide drive to immediately install and activate POS machines at our retail outlets and several other effective initiatives to enable cashless transactions, including innovative and consumer-friendly financing schemes, we have been able to improve the situation consistently."

"With the improvement in the currency situation and consumer sentiment, Hero's volumes are gradually picking up. The Splendor enjoys strong brand equity among consumers across the country. Our best-in-class service and contemporary products, supported by effective communication campaigns, have helped sustain Splendor's leadership in January," he added.