Harley-Davidson's Ambitious Plan For The Next 5 Years — Here Are The Details!

The success of the Milwaukee-Eight engine has paved the way to launch 50 new models from Harley-Davidson.

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American motorcycle manufacturer, Harley-Davidson has an ambitious plan of launching 50 new bikes, yes you read that right, in the next five years.

The plan includes adding new foreign dealerships and introducing more Americans to the Harley lifestyle. In the U.S., the company's Harley-Davidson Riding Academy is teaching people how to ride a motorcycle. Through this program, more than 65,000 riders were trained last year.

Matt Levatich, CEO Harley-Davidson said "The success we saw with the launch of the Milwaukee-Eight engine is a sign of the innovation we have in place, we are confident our 2018 line will also help sales. I have never been more excited about the products in our pipeline."

He further added that the company is looking to add more dealers overseas and grow riders in the United States. They are reaching out to new markets including younger riders, African-Americans and Hispanics.

International market sales have been a bright spot for the company, with sales increasing by 2.3 percent in 2016. Harley-Davidson added 40 dealers around the globe during the past year.

In India, Harley-Davidson sells motorcycles with engine capacity starting from Street 750 to the CVO Limited.

Until Harley-Davidson launches all the 50 models, here is an extensive photo gallery of the upcoming Triumph Bonneville Bobber, click to view.

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Story first published: Friday, February 17, 2017, 18:10 [IST]
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