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Harley-Davidson Introduces 'Ladies Of Harley' HOG Chapter In India
To celebrate the free spirit of women riders in India, Harley-Davidson has launched its 28th chapter — Ladies Of Harley.
The Harley Owners Group (HOG) is a sponsored community marketing club. The community is operated by Harley-Davidson and is spread all over the globe.
The company, since a very long time, has been making ways for the freedom of riding in our country. It has also exceeded and crossed the boundaries of gender and age.
Since a very long time, women have been a part of this community; and now, to celebrate the passion for riding among women, Harley-Davidson India, has officially launched the Ladies of Harley (LOH) as its 28th Chapter in India.
Speaking about the LOH, Pallavi Singh, Director Marketing, Harley-Davidson India says, "In India, we have seen strong interest amongst women to join the sport of leisure motorcycling and ride their own motorcycles.
She further states, "This women's day, inducting Ladies of Harley as a chapter is our way of celebrating the free spirit of women Harley-Davidson riders and we hope to inspire much more."
The LOH is an exclusive chapter of women who ride their Harley-Davidsons across our country. Like all Harley-Davidson chapters, the intent of chapter is to ride and have fun with like-minded individuals who have a passion for motorcycling and the brand.
This chapter has been authorized to support women motorcycle enthusiasts - both riders and passengers and comes with its own special embroidered patch and a pin.
Harley-Davidson continues to encourage riders to take up freedom riding by expanding its dealer network and delivering a great customer ownership experience. Look out for the launch video of the Ladies Of Harley.
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