American motorcycle manufacturer Harley-Davidson is all set for a major product overhaul. The company plans to develop 100 new motorcycles over the next decade.
The new product lineup will also include a range of electric motorcycles. The information was revealed by Bill Davidson, the great-grandson of company founder William A Davidson.
Bill Davidson is also the Vice President of the Harley-Davidson Museum in Milwaukee. Speaking to Drive, he said, "We're excited about our future. We actually showed a prototype of the electric Livewire [a few years ago] and that project is alive and well."
But with the launch of electric motorcycles, Harley-Davidson is concerned about losing its signature loud exhaust note. Bill stated that the company is working to make sure that the new products appeal to the new generation customers.
Davidson added, "I can tell you the philosophy we have applied to our V-twins is the same we are applying to the electric motorcycle in terms of sound, performance and feel, which are just as important with the electric bike as they are with our more traditional bikes."
The Project Livewire has been only displayed as a single model. The motorcycle is equipped with a 7kWh battery which powers a liquid-cooled motor producing 55kW of power and 70Nm of peak torque.
The electric motorcycle from Harley-Davidson has a range of around 85km and can be charged in a couple of hours. It is rational for Harley-Davidson to develop a range of electric motorcycles rather than one.
Davidson also said that the semi-autonomous technology being developed for cars would not make its way into the motorcycles. In fact, he believes that, with cars becoming more automated, riding a motorcycle will become more appealing than driving.