Hero MotoCorp Signed As National Supporter For FIFA U-17 World Cup

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Hero MotoCorp has signed up as a national supporter for the Fifa under-17 World Cup India which will be held across six host cities between October 6 to 28 this year. Hero has become the second Indian company to sign up as the national supporter for a Fifa event.

In Fifa U-17 World Cup India 2017, 24 countries will participate, and the matches will be played at six different venues. The international sponsors for all events include Coca-Cola, Adidas, and Wanda.

Philippe Le Floc'h, FIFA Chief Commercial Officer, said, "FIFA is very happy to welcome Hero as a National Supporter of the FIFA U-17 World Cup India 2017. Hero has been an active supporter of sport in India for several decades and expressed its interest in being part of this prestigious tournament from its very early stages. Both Hero and FIFA share a vision of further developing and strengthening the beautiful game here in India."

Praful Patel, Chairman of the local organising committee and President of the All India Football Federation, said, "Hero has been a long-time partner of Indian football, and as the company that has helped us the most in developing the game in our country, it was natural that it would be associated with the most important football event that India has ever hosted.

"Hero's role as a National Supporter of the competition reaffirms the long-term commitment it has for the development of the sport. Along with Bank of Baroda, I believe Hero will be a great partner to work with as we embark on this exciting journey."

Pawan Munjal, Chairman, Managing Director & CEO of Hero MotoCorp, said, "Hosting the FIFA U-17 World Cup is a significant landmark for India and Indian football, and at Hero MotoCorp, we are immensely proud of being associated with this event. Football is a rapidly growing sport in India, particularly among school kids and our commitment to supporting the game has grown sharply over the past few years.

"I am sure that our association with the FIFA U-17 World Cup will go a long way to further popularizing football across India, and I look forward to seeing the future international stars in action and wish all of the teams the very best of luck."


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Story first published: Friday, March 17, 2017, 12:38 [IST]
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