Ducati India Achieves 1000 Motorcycle Sales Milestone

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Ducati India Pvt. Ltd. has registered an 18 percent increase in sales during 2016, passing the significant milestone of 1000 Ducati's sold in India.

With the addition of the new models and a growing dealership network, the company has sold 580 motorcycles in 2016. Having expanded its network now to five dealerships including Bengaluru, Pune and Ahmedabad, the brand is continuing to grow.

Ducati India has seen healthy sales across its product portfolio. The Diavel Dark and Carbon continue to be sales drivers for the Italian manufacturer, accounting for 17% of total sales in 2016, while the Ducati Scrambler registered a 38 percent growth over the previous year.

The very popular Ducati Monster represented 19 percent of Ducati India's sales and high demand for the company's Superbike 959 Panigale scored an impressive 12 percent of total sales even though deliveries only started in July 2016.

The successful run in India for Ducati was also because of the introduction of new models such as XDiavel, Multistrada 1200 Enduro, Hyperstrada 939 and Hypermotard 939.

Globally, Ducati Motor Holding enjoyed further growth in 2016, delivering 55,451 motorcycles to customers all over the world, an increase of 1.2 percent compared to the 54,809 units in 2015. Ducati India will launch five new models in 2017 and looks to the future with confidence and expectation of further growth.

Managing Director of Ducati India, Ravi Avalur said, "Our growth has confirmed Ducati's ability to excite the Indian market. In 2017 we will have a robust network of ten dealerships across the country."

He added, "The Ducatisti community is also growing with three Desmo Owners Clubs operational and two more in the pipeline. We're looking forward to a great 2017 for Ducati."

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Read more on: #ducati #auto news
Story first published: Thursday, February 9, 2017, 9:46 [IST]
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