One-Fifth Of Bajaj Dominar Owners Also Ride A Royal Enfield

Bajaj Auto has revealed that 20 percent of Dominar 400 buyers own a Royal Enfield. The company also wants to increase the production of the motorcycle to boost sales.

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Indian two-wheeler manufacturer Bajaj Auto launched the Bajaj Dominar 400 in the Indian market in December 2016. Since its inception, the motorcycle took the market by storm due to its impressive value for money.

Now, Bajaj Auto has revealed an interesting fact. Speaking to Business Standard, Eric Vas, President, Motorcycle Business, Bajaj Auto revealed that 20 percent of Dominar 400 buyer's own a Royal Enfield.

Bajaj Auto is selling around 3,000 units of Dominar 400 a month in India. Out of 10 customers, two customers have owned a Royal Enfield motorcycle.

Vas said, "We have already overtaken Royal Enfield in the segment. They used to sell an average of 5,000 units a month until a few months ago.Some have sold it to buy Dominar, and some have bought it as their second bike."

Currently, Bajaj retails the Dominar 400 in 32 cities, and the number will be expanded to 100 dealerships by the end of March 2017 and to 200 dealerships by April 2017.

Bajaj Auto believes that if the production capacity of the Dominar 400 is increased the sales volume will also bump up. The company aims to produce 6,000 motorcycles a month from the next financial year and 10,000 units by September 2017.

The Dominar 400 is powered by a 373.3cc liquid cooled engine producing 35bhp and 35Nm of torque. The motorcycle comes loaded with features such as a slipper clutch, dual-channel ABS and fully digital instrument cluster.

WHAT OTHERS ARE READING

The Dominar 400 took the Indian motorcycle market by storm. Check out more photos of the power cruiser motorcycle by clicking the gallery below.

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Story first published: Thursday, March 16, 2017, 16:54 [IST]
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