This festive season, TVS Motors is planning on a customer engagement programme. With the good monsoon and the implementation of the seventh pay commission, the Chennai-based company feels there is a lot of potential in the rural market.
TVS motor is increasing its customer outreach initiatives, one of them being the Mileage Challenge. The Mileage Challenge allows the customer to fill 100ml of petrol in the TVS Sport motorcycle and take it for a test ride on a track, with this customer will know exactly how much petrol the rider has consumed for the distance travelled.
Also, other models are part of the programme that looks to bring modern styling to the rural areas. A huge number of test rides are being offered. Winners of the mileage challenge and other activities will get a chance to meet MS Dhoni and Virat Kohli.
TVS Motors has not only offering the challenge and test rides part of their outreach programme since the rural market depends on financing option for automobile purchases, the company has introduced several new financial offers.
One of the offers is the Special 3.99 percent loan and the cheque-less EMI offer. The 3.99 percent scheme is available across its range of two-wheelers. The cheque-less EMI is available at rural dealerships - rural customers can pay by cash. Most of the financing options come from TVS Credit.
The company is also organising marketing campaigns and rallies in rural areas to showcase its products and to participate in village melas. There are 4,000 TVS Motor touch points where these schemes and outreach programme have been organised.