TVS Motor Company has launched a new advertising campaign for its scooter brand, TVS Jupiter. The company aims to bring alive the brand promise - 'Zyada ka fayada.'
Brand ambassador Amitabh Bachchan endorses the Jupiter in this ad campaign. The campaign salutes and recognises the life mantra of common man, which is ‘Jaanchiye Parakhiye aur paiye ZYADA KA FAYDA.'
The scooter is powered by a 109.7cc single-cylinder engine produces 8.2bhp at 7500rpm and 8Nm of Torque at 5500rpm.
The engine is mated to a CVT automatic transmission and the fuel economy is 62 km/l. Other features includes mobile charging port, external fuel filler, pass switch, key shutter lock and combined braking.
Aniruddha Haldar said, "The power of this campaign resides in the simplicity of its premise and confidence in the product, TVS Jupiter. The premise being that as consumers we often do not fully evaluate the options available, though we know that it is the only way to make the wise decision, "
"Mr. Amitabh Bachchan is sharing this insight and advising our esteemed consumers to carefully evaluate what is best for them. We are confident that post every evaluation, TVS Jupiter will emerge as the best option because it has always delivered on its promise of Zyada ka Fayda."
Dentsu Communication Pvt. Ltd. designed this campaign. This campaign confidently calls for consumers to come and evaluate for themselves how TVS Jupiter truly gives Zyada ka Fayda.