Royal Enfield And Its Future Plans

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Royal Enfield and its range of bikes bring a thump to your heart every time. What could be their future plans? Let us look through some of the upcoming bikes from their stable.


The company's next move after the purpose-built motorcycle - Himalayan, is with the higher capacity engine. The Royal Enfield's have always required more power from what most users have required.

They will be launching a 600-650cc motorcycle with twin cylinder to power their cruiser, which could be their next move after launching the off-roading Himalayan.

Also Read: Comparison Of Royal Enfield Himalayan vs Continental GT vs KTM Duke 390

The company is looking to consolidate and become a leader in this segment. This bike will cater to its need in offshore markets and move up the ladder worldwide.

In a recent interview with ET, CEO Siddhartha Lal said, "Our current motorcycles really don't hit the right highway speeds, we have the next platform, which will address that need."

The CEO who has turned around the lagging sales for the iconic brand has moved to the UK to focus on the international market.

D41 & D61

The best selling Classic has not received a new engine for some time now, Royal Enfield will upgrade them and are working on a new engine to target the international market.

With the acquisition of Harris performance, Royal Enfield aims to offer the best of performance in its bikes, we will need to see if this will be price sensitive to the Indian market and can be offered here in India.

Also, the Thunderbird has been a relatively good performer in terms of sales, this model has not been offered in the international market.

There is a good amount of curiosity for the bike, however, it will have feature a powerful engine, so the D61 could well be the development on the Thunderbird.

With the recent Himalayan receiving an all-new engine with a whole lot of progress in its performance like the overhead cams instead of the push rod mechanism and the counter balancer, Royal Enfield seems to find its rhythm in the performance of its motorcycles.

Also Read: Customise Your Himalayan With These Accessories

Apart from the new engine and bikes, the company is looking to upgrade the Bullet Electra to 500cc bracket. There is still good demand for the Electra as it's priced very economically for anyone who is looking to own the evergreen Royal Enfield Bullet.

The future for the motorcycle company looks bright if they will address the higher power band ratio, this will surely make them a competitor to beat compared to the Harley-Davidson and Triumph.

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Read more on: #royal enfield #auto news
Story first published: Wednesday, March 30, 2016, 12:47 [IST]
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