Royal Enfield is planning to up the ante on its motorcycles to compete in the markets where the Harley-Davidsons and Triumphs rule.
According to ETAuto, Royal Enfield's R&D centre in the UK is developing a 600-650cc twin-cylinder motorcycle, designed to serve the riders in the US and Europe. The bike is likely to be launched next year.
This is the most ambitious effort yet by Royal Enfield. Its targeting to become the world's best mid-sized motorcycle with an engine capacity between 200cc to 750cc.
Royal Enfield doesn't have an engine big enough to satisfy the riders who buy motorcycles for their passion to ride and not for daily commuting, the company's hoping to plug that shortage.
"Our current motorcycles really don't hit the right highway speeds," CEO Siddhartha Lal had acknowledged in a recent interview to the Economic Times.
"We have the next platform, which will address that need," he had said. Apart from working on products, Royal Enfield is taking other strategic steps to move towards its goal.
CEO, Siddhartha Lal has relocated to London to push its products in global markets. The company has already set up a technical centre in the UK and a marketing and distribution subsidiary in the US.